Senior Marketing Manager

Position Summary
The Senior Marketing Manager is a strategic and execution-oriented leader responsible for owning the end-to-end marketing lifecycle—from market insight and positioning (upstream) through commercial execution and growth (downstream)—and will directly lead Marketing Communications (MarCom) and Creative Services. In addition to Marketing, this individual will lead pricing strategy with core functions supporting revenue growth, brand execution, and go-to-market effectiveness. This is a player- coach role requiring strong mentoring and team-building skills, cross-functional leadership, and the ability to translate strategy into measurable commercial impact.

Responsibilities
Upstream Marketing & Strategy

Lead market, customer, and competitive analysis to define segmentation, ideal customer profiles (ICPs), and growth opportunities

Own value proposition development, positioning, messaging frameworks, and differentiation strategy across products and solutions

Define and maintain go-to-market strategy for new products, features, and market expansions

Partner with Product Management and Engineering to influence roadmap prioritization based on market and customer insight

Translate market intelligence into actionable commercial strategies that inform downstream execution

Downstream / Commercial Marketing Execution

Own and oversee execution of integrated marketing plans that drive demand, pipeline creation, and revenue growth

Lead Marketing Managers across key functional areas (product marketing, demand generation, content, field marketing)

Ensure consistent messaging across campaigns, digital channels, and customer-facing initiatives

Align closely with Sales leadership on pipeline targets, sales motions, and commercial plays

Ensure all downstream execution reflects upstream strategy, positioning, and business objectives

Pricing Strategy & Commercial Models

Own pricing strategy, including value-based pricing, packaging, discount frameworks, and deal governance

Conduct pricing analysis, willingness-to-pay research, and competitive benchmarking

Partner with Product Management, Finance, and Sales to align pricing with customer value, growth, and margin objectives

Develop pricing tools, guidelines, and enablement for Sales and Commercial teams

Sales Enablement & Go-to-Market Support

Own development of sales enablement assets, including pitch decks, battlecards, messaging guides, and case studies

Support product launches with clear positioning, pricing, and field readiness

Ensure tight feedback loops between Sales, Marketing, and Product Management

Drive consistency and quality across all field-facing materials and communications

Marketing Communications & Creative Services

Direct and manage Marketing Communications (MarCom) as the function responsible for messaging, storytelling, PR, and external communications

Direct and manage Creative Services as the function responsible for brand design, visual identity, digital creative, and production execution

Develop and maintain enterprise messaging architecture, brand voice, and narrative consistency across all channels

Lead development and execution of integrated communication strategies, including campaigns, product communications, thought leadership, and corporate messaging

Oversee public relations, media engagement, and external communications to support brand visibility and market positioning

Establish and enforce brand standards, visual identity guidelines, and creative quality across all marketing and commercial outputs

Ensure all creative assets and communications align with upstream strategy and downstream commercial objectives

Drive high-impact storytelling across product launches, campaigns, customer communications, and executive messaging

Team Leadership & Cross-Functional Collaboration

Manage, mentor, and develop a team across Marketing, Pricing, Marketing Communications, and Creative Services

Set clear goals, priorities, and performance expectations across all functional areas

Act as a senior commercial leader and trusted partner to Product Management, Sales, and Finance

Influence decision-making and drive alignment in a matrixed organization

Foster a high-performance, accountable, and collaborative team environment

Measurement & Optimization

Define success metrics across upstream strategy, downstream execution, pricing, and communications

Track KPIs including pipeline contribution, conversion rates, win/loss insights, pricing performance, and campaign effectiveness

Measure performance of marketing communications and creative output on engagement, brand awareness, and revenue impact

Continuously refine strategy and execution based on data, customer feedback, and market dynamics

Qualifications

Bachelor’s degree in Business, Marketing, or related field required; MBA preferred

10+ years of experience in marketing, product marketing, sales, or commercial leadership roles, including 5+ years managing both strategy and execution

Proven experience leading upstream (segmentation, positioning, GTM) and downstream (demand generation, enablement) marketing

Direct experience owning pricing strategy and commercial models

Experience managing Marketing Communications and Creative Services functions strongly preferred

Strong cross‑functional leadership skills across Product, Sales, Finance, and Marketing

Data-driven mindset with strong analytical and communication skills

Experience in medical device, diagnostics, biotech, or life sciences markets required

Strong leadership, team-building, and organizational development capabilities

Domestic and international travel required as needed

This is a hybrid position based in Hollis, NH. Candidates must be local or willing to relocate at their own expense

Equal Employment Opportunity
Parker is an Equal Opportunity and affirmative action employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. citizenship, permanent residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.

Drug Tests
Drug-free workplace

In accordance with Parker’s policies and applicable state laws, Parker provides for a drug-free workplace. Therefore, all applicants seeking employment with Parker will be subject to drug testing as a condition of employment.

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