Content Creator & Marketing Specialist - Mt Rainier Admin

Compensation
24.00 USD Hourly

The Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands‑on content creation with marketing execution across social media, digital platforms, and promotions campaigns. The position is reported to the Park General Manager.

Job Description

Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, recreation, landscapes, and guest activities.

Produce engaging short‑form video content (Instagram Reels, Tik Tok, YouTube Shorts) optimized for social performance.

Develop branded storytelling series that showcase seasonal offerings, associate expertise, and guest adventures across all lines of business.

Edit and deliver polished content using industry standard tools.

Collaborate with the corporate marketing team to maintain consistent brand standards, following General Manager direction and adhering to all National Park Service compliance protocols.

Manage day‑to‑day content scheduling and publishing across key platforms – Instagram, Facebook, Tik Tok, YouTube, LinkedIn.

Monitor audience engagement and respond to guest interactions in alignment with brand voice and service expectations.

Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion.

Partner with Operations teams to promote upcoming events, seasonal packages, interpretive programming, and guest experiences.

Assist in shaping marketing direction by providing creative input, field‑based insights, and performance feedback.

Build marketing content assets for websites, email campaigns, signage, promotions, and on‑site guest communications.

Ensure all content aligns with both Mt. Rainier Guest Services branch branding, park partner standards and corporate image.

Capture vendor, community, and partner stories that enhance authenticity and local connection.

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