Marketing Manager - Avvance POS Lending

Job Description
Develops and leads the marketing strategy for U.S. Bank Avvance Point of Sale Lending to deliver customer‑centric, multi‑channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.

Marketing Plan and Strategy Ownership

Own the development and ongoing management of the Avvance marketing plan in support of merchant acquisition, onboarding, and activation goals.

Translate Avvance business priorities into clear, executable marketing strategies across seller enablement, partner distribution, merchant‑to‑consumer marketing, and events.

Partner with cross‑functional stakeholders to ensure marketing plans are aligned with product capabilities, growth priorities, and distribution strategies.

Marketing Asset Development and Management

Create and maintain marketing assets supporting internal seller and external partner seller activities, including flyers, solution sheets, email templates, presentations, and sales enablement materials.

Develop merchant‑to‑consumer marketing materials such as launch kits, in‑store signage, flyers, and co‑branded assets.

Trade Show and Event Marketing Support

Own the planning and execution of Avvance trade show and event marketing support, including booth graphics, signage, handouts, digital displays, and supporting sales collateral.

Ensure trade show messaging and materials are aligned with the Avvance marketing plan, product positioning, and compliance standards.

Support pre‑event planning and post‑event asset updates to enable effective seller follow‑up and merchant engagement.

Messaging Consistency and Digital Alignment

Coordinate and ensure consistent Avvance messaging across U.S. Bank.com, Avvance.com, and Elavon.com.

Ensure marketing materials and digital content accurately reflect current product positioning, pricing constructs, and required disclosures.

Co‑Branded Creative Review and Compliance

Serve as the primary reviewer for partner and merchant co‑branded marketing materials.

Manage the end‑to‑end process for ushering creative assets through Legal and Compliance review.

Ensure materials adhere to brand standards, regulatory requirements, and disclosure guidelines while supporting timely partner and merchant launches.

Operational Efficiency

Establish repeatable templates, standards, and workflows to support scalable marketing execution.

Improve turnaround times and predictability for seller, partner, merchant, and event‑related marketing requests.

Basic Qualifications

Bachelor's degree, or equivalent work experience.

Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.

Preferred Skills or Experience

Knowledge of point‑of‑sale lending, installment financing, or related consumer credit products, including merchant‑ or partner‑distributed financial solutions.

Understanding of the competitive landscape for POS lending or adjacent fintech offerings, with awareness of regulatory and compliance considerations in financial services marketing.

Demonstrated ability to execute marketing initiatives through collaboration with product, sales, compliance, legal, and operations partners.

Strong organizational, interpersonal, and team collaboration skills, with the ability to manage relationships across multiple stakeholder groups.

Effective verbal, written, and presentation skills, with experience preparing clear, accurate marketing communications and enablement materials.

Ability to adapt to changing priorities and take direction in support of business and marketing objectives.

Solid decision‑making and problem‑solving skills when working within established frameworks, processes, and timelines.

Proven ability to manage multiple projects or assignments simultaneously and deliver work on time and within budget.

Proficiency with standard business and marketing software applications and comfort navigating new systems and tools.

MBA or other demonstrated indicators of strong academic or professional achievement preferred.

Hybrid / Flexible Schedule
The role offers a hybrid/flexible schedule, which means there's an in‑office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Benefits

Healthcare (medical, dental, vision)

Basic term and optional term life insurance

Short‑term and long‑term disability

Pregnancy disability and parental leave

401(k) and employer‑funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)

Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law.

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories.

Salary range: $98,175 - $115,500.

Posting may be closed earlier due to high volume of applicants.

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