Key Job Responsibilities

Strategy – Supports the development and execution of the customer strategy and the end-to-end integrated customer experience.
Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights, and other data needed, collaborating closely with the Customer Marketer Lead Content.
Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels.
Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs.
Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments.
Supports field deployment through communication, training and feedback loops.
Hypothesizes and conducts experiments for creative content iteration for the purpose of driving excellence in content creation and deployment.
Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics.
Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers).
Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
Manages media agencies, supports customer‑specific tactical planning (e.g. prioritized customer A -> B behavior shifts, critical KPIs), and monitors go‑lives/trafficking.
Identifies key internal network partners and facilitates cross‑marketing, cross‑functional, and field alignment to ensure optimal deployment of campaigns.
Contributes to initiatives that have broader organizational impact across the Marketing Function and advancing progress toward our Commercial, Medical & Government Affairs (CMG) outcomes.
Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution.
Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities.

Key Competencies

Customer Understanding – I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation – I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development – I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development – I build compelling, motivating campaigns that get customers to take action.
Content Development & Approval – I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness – I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels – I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration – I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Project & Vendor Management – I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Minimum Candidate Qualifications & Experience

Bachelor's degree.
2 years of marketing experience or 1 year of marketing experience and an MBA.
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights).

Additional Desired Candidate Qualifications & Experience

MBA or other related graduate level degree preferred.
Marketing experience in relevant industries.
Experience working in an omnichannel (including field) marketing.
Experience in the managed care, pharmaceutical or biotech industry/customer engagement.
Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes.
Experience leading/managing Agency partners, including developing agency briefs and creating content derivatives.
Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.

Location & Compensation

This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus. Relocation assistance is not available at this time. The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job‑related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

#J-18808-Ljbffr","Key Job Responsibilities Strategy – Supports the development and execution of the customer strategy and the end-to-end integrat...","Senior Customer Marketing Manager, Patient",[112],["B","3539791238"],"Work at F. Hoffmann-La Roche AG","7 days ago","/jobs/3539791238-senior-customer-marketing-manager-patient","$161,800-$300,600/yr","South San Francisco, CA, USA","/jobs?keyword=F.+Hoffmann-La+Roche+AG","/jobs?location=South+San+Francisco%2C+CA%2C+USA","/jobs?keyword=Senior+Customer+Marketing+Manager%2C+Patient",{"_67":108,"_68":39,"_69":39,"_70":113,"_72":114,"_74":75,"_76":115},"South San Francisco","CA","94083",["D",1777248000000],"Gray Television","A multimedia company based in Atlanta, Georgia is seeking a Bilingual Editor/Producer to create original content for Spanish-language platforms. The ideal candidate must be fully bilingual in Spanish and English with proficiency in video editing software. Responsibilities include managing and editing shows, ensuring high broadcast standards, and adapting content for various media formats. The role demands creativity and technical skills to enhance engaging programming across digital and linear platforms.
#J-18808-Ljbffr","A multimedia company based in Atlanta, Georgia is seeking a Bilingual Editor/Producer to create original content for Spanish-language platforms. Th...","Bilingual Editor/Producer - Spanish TV & Digital",[127],["B","3081269047"],"Work at Gray Television","/jobs/3081269047-bilingual-editor-producer-spanish-tv-digital","/jobs?keyword=Gray+Television","/jobs?keyword=Bilingual+Editor%2FProducer+-+Spanish+TV+%26+Digital",{"_67":89,"_68":39,"_69":39,"_70":94,"_72":95,"_74":75,"_76":96},["D",1777420800000],"United IT Solutions","Primary Responsibilities

Our bilingual content strategist is responsible for tailoring Spanish and English customer experiences via original content design, QC of vendor-translated content, and developing best practices in digital customer journeys.

Plans, designs, and creates digital content strategies to meet user needs and support business goals for projects across website and the mobile application

Provides strategic content recommendations and writing/editing support for a variety of projects

Builds positive, collaborative relationships with product managers/owners, and partners in UX, lines of business, legal, compliance, and marketing to deliver optimal user experiences

Leverages data, user research, and testing to inform content decisions and recommendations

Organizes content into logical taxonomies and/or task-based flows, employing information architecture and UX design best practices

Ensures all content is clear, easy to understand, and written in natural language, while also adhering to legal and compliance requirements

Performs content inventories, audits, and gap analysis

Provides content that is informed by the entire user experience, not just the immediate project

Collaborates with other UX content strategists to develop and maintain content style guides, voice and tone guidelines, and governance documentation

Facilitates content critiques, cross-functional workshops, and advises partners on content execution

Takes an omnichannel approach to content strategy

Works with executive leadership or senior staff when dealing with more complex issues, larger clients, projects, analyses, or internal relationships

Helps evolve content standards and advocates for application of these standards across the customer experience

May train or mentor less experienced associates

Requirements

Bachelor's degree in English, Journalism, Marketing or related

Ten (10) years of professional experience with User Experience (UX) writing, content strategy, or content design for websites or applications

Bilingual: Spanish, English

Preferences

Banking industry knowledge

Experience working in a highly regulated industry

Experience working with enterprise design systems or component libraries

Experience with collaborative user interface (UI) design tools (InVision, Figma, Sketch or similar tools)

Experience with Agile development process and associated project management tools including Jira and Confluence

Skills and Competencies

Ability to distill complex information or processes into simple steps or plain language

Ability to work on multiple projects at once

Adept at designing content for websites, applications, or other digital experiences

Excellent communication skills, including the ability to negotiate and influence

Excellent organization and time management skills

Experience working with multiple stakeholders for content approval

Keen attention to detail, to ensure quality and accuracy at each deliverable stage

Understanding of user-centered design methodology

Understanding of search engine optimization, using keyword research to inform strategy","Primary Responsibilities Our bilingual content strategist is responsible for tailoring Spanish and English customer experiences via origin...","Digital User Experience (UX) Content Strategist",[141],["B","3337036517"],"Work at United IT Solutions","/jobs/3337036517-digital-user-experience-ux-content-strategist","Birmingham, AL, USA","/jobs?keyword=United+IT+Solutions","/jobs?location=Birmingham%2C+AL%2C+USA","/jobs?keyword=Digital+User+Experience+%28UX%29+Content+Strategist",{"_67":137,"_68":39,"_69":39,"_70":142,"_72":143,"_74":75,"_76":144},"Birmingham","AL","35275",1072,"name","Hearst Television","agency","logo","slug","hearst-television","

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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Our bilingual content strategist is responsible for tailoring Spanish and English customer experiences via original content design, QC of vendor-translated content, and developing best practices in digital customer journeys.","descriptionText","Digital User Experience (UX) Content Strategist United IT Marketing & Communications Job Title Primary Responsibilities Our bilingual content strategist is responsible for tailoring Spanish and English customer experiences via original content design, QC of vendor-translated content, and developing best practices in digital customer journeys.","Job Title Primary Responsibilities
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Sign up for free email alerts and get the latest jobs in social media, graphic design, writing, and marketing delivered to your inbox.","Create Job Alerts | Media, Marketing & Creative Job Alerts",[389,390],{"_36":387,"_348":388,"_31":39},"unlimitedJobsEmail","clients@mediabistro.com","enterpriseCta",{"_383":384,"_385":386},{"_379":380,"_381":380,"_382":380},"mediaBoardSection",{"_36":369,"_348":370,"_31":371,"_372":373,"_367":374},"rolesSection",{"_36":364,"_348":365,"_31":366,"_367":368},"testimonialsSection",{"_36":361,"_348":362,"_31":363},"testimonials",[349,350,351],"employersSection",{"_36":347,"_348":236},"employerLogos",[311,312,313,314,315,316,317,318,319,320,321,322],{"_146":345,"_324":346},{"_146":343,"_324":344},{"_146":341,"_324":342},{"_146":339,"_324":340},{"_146":337,"_324":338},{"_146":335,"_324":336},{"_146":333,"_324":334},{"_146":331,"_324":332},{"_146":329,"_324":330},{"_146":147,"_324":328},{"_146":326,"_324":327},{"_146":323,"_324":325},"Leaf Group","image","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/leaf-group-400x200.png","Cox Enterprises","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/cox-enterprises-400x200.png","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/hearst-television-400x200.png","Future","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/future-400x200.png","Fox Corporation","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/fox-corporation-400x200.png","Penguin Random House","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/penguin-random-house-400x200.png","Springer Nature","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/springer-nature-400x200.png","Penske Media Corporation","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/penske-media-corporation-400x200.png","Dotdash","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/dotdash-400x200.png","Meredith","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/meredith-400x200.png","Bloomberg","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/bloomberg-400x200.png","NBCUniversal","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/nbc-universal-400x200.png","Media and Creative Employers on","subtitle",{"_352":358,"_354":359,"_149":360},{"_352":345,"_354":357,"_149":346},{"_352":353,"_354":355,"_149":356},"company","The Taunton Press","quote","What we like best about Mediabistro is the quality of targeted talent they deliver through their job board portal. 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Other job boards don't always produce the specialized talent my hiring teams are looking for, and I feel like I can find that talent through Mediabistro.","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/huff-post-400x200.png","Trusted by Leading Media","and Creative Employers","See why top publishers, agencies, and brands rely on us to find exceptional talent.","Hire Remote and Local Talent","Across Every Media Vertical","Whether you are building an in-office team or seeking remote talent, access a specialized network of professionals in editorial, publishing, influencer marketing, and AI content strategy. Find candidates—from prompt engineers to production leads—who are ready to contribute from anywhere.","imageAlt","Media roles infographic","The #1 Destination for Media","and Creative Talent","Connect with top-tier full-time and freelance media professionals. 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