Sr. Copywriter - Pottery Barn Kids

About the Team Digital Web Creative is a dynamic team of talented, digital marketing designers and digital production artists. We work closely with our copy counterparts to make our catalogs, emails and digital assets come alive with the Pottery Barn Kids brand voice. We also collaborate closely with our cross‑functional partners in eCom, Front End, Brand Marketing, Photo Studio and PR to name a few! We are all about sharing creative ideas and supporting each other to not only do our best work, but also to build a strong sense of family and community. Come join us!
About the Role The Senior Copywriter will write and produce editorial content to enhance the customer experience and engagement throughout the customer journey for our Pottery Barn Kids website, email and social platforms.
Responsibilities Write engaging, fresh, and compelling editorial that inspires and informs our customers
Partner with Creative Director and Design Leads to support brand initiatives across digital platforms, retail and print
Maintain a forward‑thinking approach, leveraging industry trends and best practices to keep the brand editorially compelling, innovative and inspirational
Use AI as a creative partner to streamline workflows, pressure‑test ideas, and evolve how the copy team works, while protecting the brand voice and editorial craft
Ensure consistent messaging across all channels, including but not limited to web, email, social, product details and print
Continually maintain, drive and evolve team processes to support creative efficiencies and standards
Maintain and elevate brand voice and copy style guide
Write and proofread editorial content
Self‑manage effectively to support a fast‑paced environment with moving deadlines
Foster a culture of innovation, collaboration and growth
Ensure projects meet business and creative deadlines
Why you will love working at Williams‑Sonoma, Inc. We’re a successful, fast‑growing company with an entrepreneurial vibe
A technologically and data‑driven business
Competitive salaries and comprehensive health benefits
We’re at the forefront of tech and retail, redefining technology for the next generation
We’re passionate about our internal and external clients and live/breathe the client experience
We get to be creative on a daily basis
A smart, experienced leadership team that wants to do it right and is open to new ideas
We believe in autonomy and reward taking initiative
We have fun!
We’re excited about you because… 4+ years of editorial experience for a retail company
Ability to manage and prioritize multiple, competing tasks
Outstanding communication skills
Meticulous attention to detail and work well within tight deadlines
Familiarity with current online advertising practices and functionality
Bachelor’s Degree
Our Culture & Values We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.
People First Putting People First means investing in overall well‑being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
Benefits A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same‑sex domestic partner benefits
Tax‑free commuter benefits
A wellness program that supports your physical, financial and emotional health
Continued Learning In‑person and online learning opportunities through WSI University
Cross‑brand and cross‑function career opportunities
Resources for self‑development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H‑1B or other employment‑based immigration).
This role is not eligible for relocation assistance.
Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $100,000- $115,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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