National Marketing Manager

We are seeking a National Marketing Manager to lead all marketing efforts for our Apartments Division.

This position will head up the development and execution of marketing campaigns as well as the day-to-day department needs.

The right person for this role is someone who is very comfortable working in a fast-paced, creative environment and someone who has a strong ability to prioritize and handle multiple projects.

This person should be a self-starter, have a high attention to detail, be able to follow through on projects from start to finish, have a can do attitude and an eye towards innovation. We are looking for someone that has experience marketing to property management companies, in a B2B capacity.

Duties of the National Marketing Manager include:

Managing all marketing for the Division and activities within the marketing department

Contributing toward the marketing strategy for the company in line with Divisional growth objectives

Coordinating B2B marketing campaigns with sales activities

Developing and overseeing the Division’s marketing budget

Coordinating and managing all tradeshow activities

Creating and publishing all marketing material in line with marketing plans

Planning and implementing B2C promotional campaigns

Managing and improving B2B lead generation campaigns, measuring results

Overall responsibility for brand management and identity

Preparing online, print, and email marketing campaigns, both B2B and B2C

Monitoring and reporting on effectiveness of marketing communications

Creating a wide range of different marketing materials enabling sales team success

Publish written and video content, highlighting analysis of our industry leading data store

Working closely with Product team and assisting with new product launches

Maintaining effective internal communications to ensure all relevant Divisional functions are kept informed of marketing objectives

Analyzing potential strategic partner relationships for Divisional marketing

Requirements of the role:

Bachelor degree in Marketing.

Minimum two years of experience in a corporate-level marketing role, specifically focused on marketing to multifamily property management organizations.

Strong analytical, project management, and communication skills

Proven experience developing and managing a full departmental P&L

#J-18808-Ljbffr