Vice President of Marketing

At Forum Health, we’re committed to transforming healthcare through innovation, personalized medicine, and a collaborative culture that puts people first, our patients and our colleagues. We’re a fast-growing organization built on passion, trust, and the power of connection.

Summary
We’re looking for a Vice President of Marketing to help us share our story and expand our impact. This leader will bring a balance of strategy and hands‑on execution, manage key partnerships and vendors, and build a marketing engine that drives brand awareness, patient growth, and practice success, all while staying true to our mission.

This role requires a strong foundation in direct and performance marketing, with the ability to translate strategy into measurable patient acquisition, conversion, and revenue outcomes.

If you’re energized by integrative and functional medicine and know how to turn marketing strategy into meaningful, data‑driven results, this could be your next chapter.

What You’ll Do

Team Leadership: Build and inspire a high‑performing marketing team to drive Forum Health's growth across diverse markets and practices

Vendor and Agency Management: Oversee relationships with external vendors, agencies, and marketing partners, ensuring alignment, accountability, and measurable outcomes

Campaign Development: Design and execute integrated marketing campaigns, including direct response initiatives, that drive patient acquisition, engagement, and retention

Direct Marketing Strategy: Develop and optimize direct marketing programs across digital and lifecycle channels (paid media, email, SMS, landing pages), with a focus on conversion, funnel performance, and ROI

Collaboration: Partner with leadership, clinical teams, and operations to ensure marketing strategies align with business objectives and patient needs

Brand Leadership: Drive brand messaging, patient acquisition, digital marketing, content creation, events, and practice‑level support across all channels

Performance Tracking: Utilize KPIs, attribution models, and data analytics to monitor funnel performance (lead ? consult ? patient), optimize CAC, and continuously improve marketing effectiveness

Brand Integrity: Protect and evolve the Forum Health brand, ensuring our messaging remains authentic, educational, and grounded in trust

What You Bring

Proven Leadership: Extensive experience in marketing leadership, preferably in healthcare, wellness, or integrative medicine, with a track record of driving both brand growth and measurable patient acquisition

Direct & Performance Marketing Expertise: Deep experience in direct marketing and direct response strategies, including ownership of full‑funnel performance (lead generation, conversion optimization, CAC/LTV), across channels such as paid social, search, email, and landing page ecosystems

Digital Marketing Expertise: Strong command of SEO, SEM, paid media, content marketing, and marketing automation, with a data‑driven approach to decision‑making

Vendor Management: Demonstrated success managing third‑party vendors and agencies to deliver high‑performing, ROI‑driven campaigns

Strategic & Executional Balance: A results‑oriented leader who can operate at both a strategic and hands‑on level to drive outcomes

Prioritization & Balance: Strong ability to manage competing priorities while keeping the patient experience at the center of all decision‑making

Collaborative Communication: Excellent communication skills with the ability to influence and build strong relationships across internal teams and external partners

Qualifications

Minimum of 7+ years of marketing leadership experience

Bachelor’s degree in Marketing or related field; MBA or Master’s degree preferred

Experience directly managing and developing marketing teams

Proficiency in Asana or similar project management tools

Experience with platforms such as WordPress, Basecamp, ActiveCampaign, and GoHighLevel

Must be authorized to work in the United States without sponsorship now or in the future

Salary: The annual base salary range for this position is $150,000 – $185,000

Location: Remote, US

Benefits: 401(k), 401(k) matching, Health Insurance, Dental Insurance, Life Insurance, Vision Insurance, Paid Time Off

Visa Sponsorship: Applicant must be authorized to work in the United States without the need for sponsorship now or in the future

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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