Jr. CRM Marketing Specialist

Marketing Automation Specialist Client is looking for a Marketing Automation Specialist to join our growing CRM team. This role is central to the execution and optimization of all customer communications including lifecycle, transactional, and promotional campaigns across email, push notifications, SMS, and in-app messaging. You'll play a key role in scaling our CRM infrastructure, supporting the setup of automated, data-driven campaigns; building reusable workflows and templates; and partnering with data and engineering teams to maintain reliable event tracking and integrations. This is a hands-on role focused on execution, optimization, and platform scalability, with exposure to campaign strategy, performance analysis, and cross-functional collaboration across Product, Engineering, Content, and Data teams.
What You'll Be Doing: Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging
Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io
Design and implement advanced segmentation using behavioral, transactional, and real-time data
Support CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic
Maintain campaign documentation, tracking, and reporting
Partner with engineering and data teams to expand and maintain integrations and event tracking
Collaborate with internal teams to ensure alignment and smooth execution
Monitor campaign performance and assist in surfacing insights and optimizations
Support A/B testing and other experimentation to improve effectiveness
Identify and execute automation opportunities to streamline operations and scale campaign delivery
Required Qualifications: 2-5 years of experience in CRM, marketing automation, or lifecycle marketing
Hands-on experience with marketing automation platforms (e.g. Customer.io, Braze, Iterable, etc.)
HTML/CSS knowledge.
Strong attention to detail and QA discipline in campaign execution
Familiarity with segmentation, triggers, personalization, and journey building
Comfortable working with campaign performance metrics, dashboards, and reporting tools
Strong organizational and project management skills
Ability to work cross-functionally with marketing, product, engineering, and data teams
Excellent written and verbal communication skills
Bachelor's degree in Marketing, Business, Communications, or a related field preferred
Bonus If You Have: Experience working in fintech or finance-related industries.
Personal and professional experience in blockchain and crypto is a plus.
Experience with Customer.IO
Experience with Pipedrive
Strong data analysis skills, including SQL.
What We Have To Offer You:
An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
An international team, in a cutting edge field, working on the most fascinating projects.
Growth and career opportunities, and the chance to be proactive and creative.
A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
Interesting events that keep you connected with the team and celebrate our success.