Vice President of Marketing / Customer Acquisition

ROLE Vice President of Marketing / Customer Acquisition
Boston, MA — Hybrid (3 days/week in office)
NO REMOTE. NO SPONSORSHIP.
$275,000–$300,000 base + up to $150,000 bonus potential
1 position open
THE ROLE This is an executive-level retained search for a high-impact Head of Marketing / Customer Acquisition. The company is a market-dominant business generating $500M+ in annual revenue with a large, brand-loyal customer base. The selected candidate will join the Executive Team reporting directly to the CEO and will own the company's full growth engine — from digital acquisition strategy to strategic partnerships and team leadership.
KEY RESPONSIBILITIES Own and execute the full-funnel digital acquisition strategy including SEM (Paid Search) and SEO for luxury/high-ticket services
Optimize for AI-driven search behaviors including Generative Engine Optimization (GEO) to maintain brand visibility
Identify, negotiate, and manage strategic partnerships with premium brands to generate high-quality referral channels
Collaborate with PR teams and agencies to enhance brand authority and secure placement in top-tier media
Lead, mentor, and develop a high-performing marketing team with a culture of accountability and data-driven decision making
Manage a multi-million-dollar acquisition budget with full ownership of CAC, LTV, and channel attribution metrics
Develop scalable acquisition strategies aligned with growth targets and luxury market brand positioning
Continuously test, analyze, and optimize campaign performance across channels
REQUIREMENTS 10+ years of experience in growth marketing or customer acquisition
Bachelor's degree required; MBA or related master's degree a plus
AI-mindset with demonstrated examples of building AI tools that produced measurable results
Proven success scaling digital acquisition channels and managing large marketing budgets
Track record of driving measurable growth in competitive, premium markets
Experience leading and developing high-performing teams
Strong analytical mindset: data-driven forecasting, strategic planning, and performance optimization
Must be local to Boston, MA and authorized to work in the United States — no sponsorship available
Recent experience at smaller/entrepreneurial companies preferred (large company background earlier in career is acceptable)
Must be able to commute to Boston office 3 days per week

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