ROLE
Vice President of Marketing / Customer Acquisition
Boston, MA — Hybrid (3 days/week in office)
NO REMOTE. NO SPONSORSHIP.
$275,000–$300,000 base + up to $150,000 bonus potential
1 position open
THE ROLE
This is an executive-level retained search for a high-impact Head of Marketing / Customer Acquisition. The company is a market-dominant business generating $500M+ in annual revenue with a large, brand-loyal customer base. The selected candidate will join the Executive Team reporting directly to the CEO and will own the company's full growth engine — from digital acquisition strategy to strategic partnerships and team leadership.
KEY RESPONSIBILITIES
- Own and execute the full-funnel digital acquisition strategy including SEM (Paid Search) and SEO for luxury/high-ticket services
- Optimize for AI-driven search behaviors including Generative Engine Optimization (GEO) to maintain brand visibility
- Identify, negotiate, and manage strategic partnerships with premium brands to generate high-quality referral channels
- Collaborate with PR teams and agencies to enhance brand authority and secure placement in top-tier media
- Lead, mentor, and develop a high-performing marketing team with a culture of accountability and data-driven decision making
- Manage a multi-million-dollar acquisition budget with full ownership of CAC, LTV, and channel attribution metrics
- Develop scalable acquisition strategies aligned with growth targets and luxury market brand positioning
- Continuously test, analyze, and optimize campaign performance across channels
REQUIREMENTS
- 10+ years of experience in growth marketing or customer acquisition
- Bachelor's degree required; MBA or related master's degree a plus
- AI-mindset with demonstrated examples of building AI tools that produced measurable results
- Proven success scaling digital acquisition channels and managing large marketing budgets
- Track record of driving measurable growth in competitive, premium markets
- Experience leading and developing high-performing teams
- Strong analytical mindset: data-driven forecasting, strategic planning, and performance optimization
- Must be local to Boston, MA and authorized to work in the United States — no sponsorship available
- Recent experience at smaller/entrepreneurial companies preferred (large company background earlier in career is acceptable)
- Must be able to commute to Boston office 3 days per week