Vice President of Customer Acquisition
We connect top talent in Business Services, Tech, Marketing & Creative with companies of all sizes—offering flexible, high-touch staffing solutions. We are currently filling the following direct‑hire job for our client.
Overview
We are seeking a dynamic Vice President of Customer Acquisition to spearhead the development and expansion of a robust, data‑driven acquisition engine across a vast network of over 900 hospitals. This pivotal role combines cutting‑edge performance marketing, advanced analytics, and AI‑driven innovation to fuel sustained growth, elevate patient engagement, and transform digital strategies. If you thrive in a fast‑paced, collaborative environment and possess a passion for impactful marketing at scale, this is your chance to lead an enterprise‑wide transformation that makes a real difference in patient care.
Required Skills
- 12+ years of experience in performance marketing, growth, or customer acquisition, preferably in healthcare or multi‑location environments
- Proven success managing multi‑million dollar paid media budgets with strong ROI focus
- Deep expertise in marketing analytics, attribution models, incrementality testing, and marginal ROAS optimization
- Extensive experience leveraging AI/ML tools for marketing performance enhancement
- Strong digital product optimization skills, including CRO and website performance management
- Exceptional leadership capabilities with a history of building and mentoring high‑performing teams
- Highly analytical mindset with the ability to translate complex data into strategic insights
- Excellent communication and cross‑functional collaboration skills
Nice to Have Skills
- Experience with emerging AI‑driven marketing platforms and automation tools
- Familiarity with demand generation, LTV modeling, and cohort analysis
- Background working within healthcare or complex, distributed organizational structures
- Knowledge of local market demand signals and competitive dynamics
Preferred Education and Experience
- Bachelor’s degree in Marketing, Business, or a related field; an advanced degree (MBA or similar) is highly advantageous
- 12+ years of progressive experience in performance marketing, growth, or customer acquisition roles, with a track record of scaling strategies across complex networks
Other Requirements
- Ability to travel regionally or nationally as needed for market and hospital engagement
- Experience leading cross‑functional teams including operations, IT, product, and brand management
- Commitment to continuous learning and innovation in marketing technologies and strategies
MissionStaff is an equal opportunity employer. Please note that we do not accept unsolicited resumes from third‑party recruiters or agencies. Additionally, candidates must be U.S. citizens or Permanent Residents to be considered for this position.
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