Marketing Operations Coordinator

Danville, United States | Posted on 02/05/2026

Sterling Lighting is a small business specializing in the manufacturing and distribution of outdoor lighting fixtures and accessories used in landscape and architectural lighting designs. Our purpose is to elevate outdoor lighting professionals. We love to see small businesses succeed. We build products that help our customers to build a successful Landscape Lighting business. At Sterling Lighting, we desire to build a team of collaborative individuals that work together toward our common goal that serves our purpose to elevate outdoor lighting professionals. Sharing a purpose and core values helps make Sterling Lighting a great company. We take care of our people, take care of our products and take care of our profits in the order.

Job Description
Mission
Ensure Sterling’s marketing vision is translated into clear plans and executed cleanly across email, social, video, and digital channels, without requiring constant director oversight.

Outcomes

1. Marketing content is published accurately, on-brand, and on schedule

What success looks like

Copy written by leadership is formatted, QA’d, and distributed correctly

Emails, blogs, and social posts go out when planned

Errors are rare and caught before launch

Measurable

95%+ of scheduled content publishes on time

Near-zero broken links, formatting issues, or incorrect assets

Minimal rework requested by Directors

2. Social content is planned, scheduled, and tracked

What success looks like

A clear view exists of what has gone out and what’s coming next

Posts are scheduled consistently across platforms

Performance is monitored and summarized

Measurable

Weekly or monthly performance snapshot provided

No gaps or duplicate posts

3. Video shoots are prepared and supported effectively

What success looks like

Loose ideas are turned into clear shot lists

Required assets, locations, gear, and people are identified ahead of time

Shoots run smoothly with minimal scrambling

Measurable

Shot lists prepared before each shoot

Video team receives usable direction and assets

4. Creative execution is coordinated across the team

What success looks like

Simple graphics are produced from templates in Canva

Higher-level creative needs are routed to the right team members

Feedback is communicated clearly and efficiently

Measurable

Canva assets follow templates and brand guidelines

Creative hand-offs are clean and timely

Fewer back-and-forth revisions due to unclear direction

5. Marketing assets are organized and easy to find

What success looks like

Non-video assets are stored logically and consistently

Naming conventions and folder structures are followed

Anyone can locate what they need without asking

Measurable

Assets stored in correct locations

No duplicated or lost files

6. Director visibility is maintained without micromanagement

What success looks like

You always know what’s in progress, blocked, or completed

Questions are raised early, not at the deadline

The machine runs without constant check-ins

Brand guidelines and voice are consistently and effectively followed

Measurable

Regular status updates without chasing

Clear “ready for review” moments

Requirements
COMPETENCIES

1. Vision Absorption

Quickly understands direction from verbal or written input and translates it into clear next steps.

2. Execution Coordination

Comfortable moving work between people, tools, and timelines without losing details.

3. Attention to Detail

Catches errors before launch; treats QA as part of the job, not an afterthought.

4. Structured Thinking

Naturally organizes ideas, assets, and workflows into systems others can follow.

5. Proactive Communication

Raises questions early, flags risks, and keeps leadership informed without noise.

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