Creative Director, Meta.com

Summary:

Meta is seeking a Creative Director to lead brand expression and visual strategy for meta.com, our flagship global e-commerce destination. This role sits at the intersection of brand storytelling, conversion-optimized e-commerce, visual expression, and AI innovation, with a focus on Go-to-Market (GTM) efforts. You will partner with product designers, content designers, industrial designers, motion designers, creative technologists, and engineers to ship high-quality digital retail experiences for our expanding hardware portfolio. You will ensure that meta.com is not just a transactional storefront, but a compelling, immersive destination that effectively showcases the value and capabilities of our products. You understand how to balance compelling creative with conversion. You are focused on execution quality, deeply understand the e-commerce funnel, and are experienced in integrating generative AI tools into creative workflows to drive innovation and efficiency at scale.

Required Skills:

Creative Director, Meta.com Responsibilities:

Drive creative development for GTM experiences across the site, including campaign landing pages, launches, seasonal stories, promotions, and merchandising narratives that translate strategy into engaging, feature-rich customer experiences

Partner with product management, design, and marketing teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels

Define and evolve a cohesive creative vision that balances premium brand expression with usability, accessibility, and commerce performance

Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems applied to e-commerce

Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into simple, compelling solutions

Create, inspire, and sustain a culture of excellence with a focus on craft and quality of the work

Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression and improve the customer shopping journey

Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen commerce needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels

Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions

Lead the development of localized creative for multiple global markets, ensuring that it feels relevant and useful

Minimum Qualifications:

Minimum Qualifications:

10+ years of experience in creative direction, interaction design, UX, and visual design with proficiency designing for web and mobile

10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams

Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression

Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines

Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles

Knowledge of design principles related to design systems and brand and how they can inform UX, UI, communication hierarchy, information architecture, and user flows

Experience working across various styles and mediums including photography/art direction, motion/animation, and interaction design

Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners

Preferred Qualifications:

Preferred Qualifications:

Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions

Experience managing multiple concurrent projects with competing deadlines, including independent time management, task prioritization, and adapting to shifting requirements

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$177,000/year to $248,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.