Social Media Specialist

POSITION SUMMARY
We’re looking for a talented digital marketing specialist to lead and grow Vistage’s social media presence. This role owns all owned media channels—LinkedIn, Facebook, X (Twitter), Instagram, YouTube—and is responsible for creating and executing a cohesive content strategy that drives awareness, engagement, and organic traffic.

The ideal candidate has proven experience in social media, SEO, and content marketing. You’ll develop and distribute compelling content, manage posts, engage with audiences, and support our reputation and messaging across platforms. You’ll also collaborate with cross‑functional teams to align messaging and support brand goals.

This role will play a key part in launching an influencer and ambassador strategy and in contributing to blog and YouTube content planning. Experience with WordPress and blog publishing is a plus.

Excellent communication skills, creativity, and a strategic mindset are essential. You’ll help shape Vistage’s voice, grow our community, and support content initiatives across the full funnel.

THE COMPANY
Vistage is the world’s largest CEO coaching and peer advisory organization for small and midsize business (SMB) leaders. We offer the most effective approach for SMB enterprises to achieve better results and grow faster and for SMB leaders to maximize their impact.

The 45,000+ members we serve are CEOs, owners and executives of SMB organizations located across the US and in 40 countries worldwide. These SMB executives spend a day or more with Vistage every month, immersing themselves in our comprehensive platform to become better leaders, make better decisions and get better results. Our platform features three core elements: valuable perspectives from a trusted group of peers, professional guidance and meeting facilitation from an accomplished business leader (the Chair), as well as deep insights from subject matter experts.

Vistage was founded more than 65 years ago, and we’ve grown every year since then by innovating to stay on the cutting edge of business and relentlessly delivering value to our members. Our success is demonstrated by Vistage member companies growing 2.2 times faster than non‑Vistage peer companies.

BENEFITS

Fully-paid healthcare, dental, vision and life insurance coverage

401(k) matching after the first month of employment

Paid time off: 16 days of PTO plus 12 paid holidays per year, with additional days based on tenure

Limited tuition reimbursement program for qualifying courses

RESPONSIBILITIES

Create, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Implement social media strategy and content strategy to align with business goals

Set specific monthly and yearly objectives and report on ROI

Collaborate with cross‑departmental teams (marketing, design, sales, brand, customer service) to ensure brand consistency

Create and implement an influencer outreach program

Communicate with followers, respond to queries in a timely manner, and monitor customer reviews

Oversee social media accounts’ design and positioning (e.g. Facebook timeline cover, profile pictures, and blog layout)

Implement new features to develop brand awareness, like promotions and competitions

Stay up-to-date with current technologies and trends in social media, design tools, and applications

Community Management – manage our online community reputation through engagement and optimization

Assist the digital marketing department with projects and initiatives as needed

Contribute to organic growth strategy including helping with SEO-related activities

Assist in planning new organic blog and video content

Help manage YouTube content and video strategy

Other duties as assigned

REQUIRED SKILLS / ABILITIES

A proven track record of experience in managing company social media accounts

Experience in blog content, whitepapers and WordPress

Excellent use of design tools such as Canva or Photoshop

Impeccable copywriting skills and an eye for detail

Hands‑on experience in content management

Ability to deliver creative content (text, image and video)

Knowledge of SEO, keyword research, SEMrush, Sprout Social and Meet Edgar

Understanding of online marketing channels and a full‑funnel marketing strategy

Familiarity with web design & UX conversion

Excellent communication skills

Analytical and multitasking skills

Budget management and experience with “boosted” content preferred

EDUCATION AND EXPERIENCE

BS degree in Marketing or a relevant field

JOB LOCATION
Hybrid in San Diego; 2 days onsite, 3 days offsite

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