Marketing Manager, Events - NA HED Institutional (Remote)

Summary
The Institutional Events Marketing Manager supports the planning and execution of marketing events that drive awareness, engagement, and demand for Cengage and its products. This role focuses on executing assigned aspects of events across the event lifecycle, including event concepts, audience targeting, partnering with Event Execution team on logistics, and on-site execution. The role partners with internal partners and external vendors to deliver high-quality events that align with established marketing and GTM strategies.

What you’ll do here

Collaborate with marketing, sales, product teams, and executive leadership to develop and implement event strategies, including theme development, content planning, speaker selection, product integration, and onsite event management.

Lead the vision and experience design for events to deliver engaging, audience-focused experiences aligned with organizational goals and brand standards.

Approve event themes, content, and program formats to ensure consistency and quality across conferences and events.

Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics.

Analyze post‑event performance data to identify successes, opportunities for improvement, and strategic insights, applying findings to optimize future event planning and execution.

Implement assigned aspects of marketing events, including conferences, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies.

Participate in developing event concepts, and developing the program and direction, including speakers, themes, topics.

Coordinate and advise presenters and moderators in best practices and attendee profiles during event preparation and execution.

Lead the brand experience at Cengage hosted and sponsored events, optimizing our presence and impact at each event.

Support decisions around event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented.

Coordinate event talent and event production activities, such as speakers, photographers and videographers.

Lead onsite ownership of event, including staffing assignments and operational support.

Directs event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions.

Partners with event execution, finance, and legal teams to ensure accurate tracking, reporting, and compliance across all programs.

Monitor event budgets and return on investment, ensuring spend aligns with approved plans.

Manage onsite event lead collection and flow and ensure follow-ups are tracked in SFDC.

Monitor the work of third‑party resources (speakers, AV), raising issues as needed.

Implement short‑term assignments requiring independent judgment while operating within defined procedures and under regular supervisory review.

Skills you will need here

Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and handling activities on location.

Ability to lead multiple event workstreams and resolve problems or roadblocks as they arise.

Ability to coach and prepare speakers (often external and in executive roles) for high impact content.

Strong organizational skills and attention to detail, including the ability to handle urgent, time‑sensitive projects, timelines, vendors, and budgets.

Ability to collaborate effectively with internal teams and external partners to deliver event objectives.

Strong written and verbal communication skills, including coordination with vendors and internal partners.

Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures.

Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience.

Typically requires 2+ years of dynamically complex experience in event marketing, field marketing, or a related subject area.

30% travel, with more in heavier event months.

EEO Statement
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.

Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.

In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position’s bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.

5% Annual: Individual Target

$58,300.00 – $75,750.00 USD

For more information, see https://www.cengagegroup.com
ews/perspectives/2024/cengage-group-total-rewards-philosophy/.

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