Marketing Manager

POSITION/LEVEL: Creative & Marketing Manager  FLSA STATUS: Exempt
DEPT/OFFICE: Creative & Marketing, (Charlotte, NC)  DATE: May 2026
REPORTS TO: VP, Creative & Marketing
Are you creative? Interested in brands, events, placemaking, storytelling, and design? Ready to ignite your creativity in the world of real estate?

Overview
We’re hiring for a Creative & Marketing Manager who wants to influence cutting-edge real estate. We are seeking a dynamic individual to spearhead exciting marketing adventures for projects located in Charlotte, NC. The ideal candidate has experience in any combination of: Event Coordination, Marketing, Graphics, Arts, Interior Design, Architecture, Advertising, Hospitality, and Retail. The mission is to infuse properties and brands with irresistible appeal to add value to the properties and their brands.

Your responsibilities include drafting a strategic marketing plan and budget for assets with insights from the Regional Vice President. Creative managers are accountable for managing third-party firms and achieving business plan goals through marketing techniques. From ideating events, crafting campaigns, to onsite activations, your creativity will be put to use. Your impact will be tangible and your contributions invaluable.

Essential Job Functions

Marketing and Events: Execute all Creative & Marketing department programs and initiatives at the property level

Serve as liaison between the Creative & Marketing department and Asset Management, Construction Management, and Property Management teams

Develop annual marketing plans and budgets to align with long-term goals for each asset

Assist in creating annual marketing budgets

Perform monthly forecasting and analyze ROI to maximize marketing dollars spent

Develop annual advertising plan, negotiate contracts with publications, and provide art direction

Assist with growth of social media and email marketing channels, including follower base for Instagram and Facebook, and increase data collection and email subscribers for the property

Uphold corporate creative standards for visual merchandising, signage, and advertising programs

Execute and oversee property events

Promote and support retailer-driven programming and strategies

Assist Communications Director in maintaining effective media relations

Manage tourism programs including local, regional, and national initiatives

Administration: Special projects and research as required; topics could include social media trends, sustainability in commercial design and placemaking, trade show designs and logistics, and corporate marketing initiatives

Qualifications

4-6 years of experience in strategic marketing, social media marketing, event management, and budgeting; or any combination of education, training, and experience which provides the required knowledge, skills, and abilities to perform the essential functions of the job.

Knowledge Of

Marketing, including traditional and digital marketing techniques, PR, social media marketing

Retail management, media, and commercial real estate industries

Major social media platforms and marketing techniques including traditional and digital methods, PR, and social media marketing

Placemaking principles, including what creates a sense of place, aesthetics, inclusivity, community involvement, and sustainability

Property management duties, property operating rhythms, and typical operating calendar

Skills And Abilities

Functional proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)

Functional proficiency in Adobe Suite (Acrobat, Photoshop, etc.), Canva, and Squarespace

Functional proficiency in Later, Mailchimp, and Wrike

Creativity and innovative thinking with the ability to create intriguing and engaging experiences

Ability to meet deadlines, prioritize work, and present a professional corporate image

Strategic thinking with attention to detail and a methodical approach to problem solving

Self-motivation and ability to lead multiple projects simultaneously

Strong leadership, teamwork, collaboration, and communication skills

Ability to manage finances, negotiate contracts, and work within a specified budget

Strong interpersonal, communication, and negotiation skills, with tact and diplomacy

Ability to create and implement public engagement strategies to garner community support

Proficient research skills with the ability to conduct market research, surveys, and brand audits, and analyze market trends

Ability to develop and maintain relationships with key stakeholders, community leaders, vendors, and clients

Schedule

Responsibilities may require an adjusted work schedule, travel, overtime, and evening/weekend hours to meet deadlines or attend special events

This job description should not be interpreted as all-inclusive. It identifies the essential functions and requirements. Incumbents may be asked to perform job-related responsibilities and tasks beyond those stated. Reasonable accommodations will be made for individuals with disabilities as required by the Americans with Disabilities Act (ADA).

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