Digital Media Buyer/Planner Job at The James Agency in Scottsdale

Description
FUTURE OPENING JOB POSTING:

NOT CURRENTLY HIRING . Please submit your resume and we will reach out as positions become available.

Duties include ensuring that client-approved media schedules are implemented correctly and timely, working closely with other departments including, billing, web and organic social. The ideal candidate will have experience planning all facets of paid media (TV, radio, print, OOH, publisher direct display, social, search, CTV, and programmatic). Must be proactive and always looking ahead to anticipate changing consumer media habits, consumer behavior, trends, and other marketplace nuances. Deep digital experience is a priority.

Skills & Experience:

At least two years of direct experience in executing paid media campaigns within Meta, Pinterest, LinkedIn, Google Ads and Microsoft Ads

At least two years of direct experience with programmatic managed services and/or hands-on experience within programmatic display tech platforms

Exposure to planning of traditional media, including TV, radio, print and OOH buying is a huge plus

Google Analytics and Google Tag Manager experience is highly preferred

Comfort in solving technical issues relating to advertising campaigns

Strong analytical skills, including the ability to synthesize data and provide insights and strategic actions

Ability to oversee projects and solve problems creatively and effectively

Strong collaboration and communication skills, with the ability to work with cross-functional teams

Ability to adapt and thrive in a fast-paced, deadline-driven environment

Agency experience or client-side in-house agency experience is required

Detail-oriented and strong presentation skills

Requirements
Responsibilities:

Plan and execute paid multimedia campaigns

Present media plans to potential and current clients

Work with media vendors across media types to quote and place media

Work closely with creative team to ensure copy and design aligns with media goals and objectives

Take the lead on campaign configuration and implementation

Provide hands-on and support junior team to monitor and manage day-to-day operations of digital ad campaigns, including ad implementations, targeting, bid strategy, budgeting, A/B testing, performance analysis, pixel testing.

Continuously measure campaign performance and ROI, leveraging analysis to identify optimization opportunities, including design, content, copy, channel, target audiences and call-to-actions

Hands-On trafficking ad tags and creative using 3rd party ad server tools

Support the senior team by identifying new partners, tools, and processes that we can use to work smarter

The ability to effectively tie a client’s goals to all stages of the consumer journey

Stay up-to-date on industry trends and updates within the media marketing world

Client-facing responsibilities:

Manage direct client communication in partnership with the account and project management team

Collaborate with multiple departments to generate campaign ideas and strategies for current or upcoming marketing initiatives

Experience with B2B and B2C brands

Responsibilities include weekly, monthly, or quarterly reporting, including performance metrics and insights.

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