New Product Development Marketing Manager

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New Product Development Marketing Manager
Full Time Clerical Reno, NV, US

10 days ago Requisition ID: 1347

Salary Range: $80,000.00 To $110,000.00 Annually

Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.

Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, VariLite

We are currently seeking a New Product Development Marketing Manager.

The New Product Development Marketing Manager drives the execution of global product marketing initiatives for Therm-a-Rest, PackTowl, SealLine, Varilite while supporting key commercial and sales enablement programs across assigned brands. This role is responsible for delivering high-quality marketing outputs that support our product launches, sales initiatives, and global events.

This role serves as a central integrator across teams, ensuring alignment of inputs, timelines, and deliverables across multiple stakeholders.

Key Responsibilities
Product Marketing & Project Management

Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios for all artwork components on the product Bill of Materials

Develop Marketing project briefs, timelines, and milestones for new and existing products

Coordinate cross-functional teams to execute marketing initiatives on time and to standard

Support product positioning, naming, and messaging development

Provide planning and execution support for the Elastic Customs Collections Outdoor Brands digital workbook

Ensure alignment of Thermarest, PackTowl and Varilite product information, messaging, and assets across all materials.

Trade shows, events, and POP/signage

Sell sheets and other sales collateral

Act as primary point of contact for Sales intake, translating needs into actionable marketing deliverables

Elastic/Digital Workbook Ownership

Support planning and execution of global sales enablement initiatives, including Elastic Custom Collections Outdoor Brands digital workbook (2x annually)

Ensure alignment of product information, messaging, and assets across all materials

Partner with Senior NPD Marketing Manager, Sales and Product teams to gather inputs

Partner with cross-functional stakeholders to ensure accuracy and completeness of technical product information

Cross-Functional Coordination
Collaborate with:

Product Development teams to support product launches

Sales teams to align on priorities and deliverables

Operations and Configuration Control for artwork release and production timelines

Creative team to provide copy and graphic direction

Coordinate inputs across multiple brands and stakeholders to ensure cohesive outputs

Asset Development & Execution
Oversee development of:

Product instructions and documentation

On-product graphics and color consultation

Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)

Support photo shoots and asset creation (with Creative/Production teams)

Process & Workflow Management

Manage project workflows and timelines within project management system

Develop and refine processes to improve efficiency and execution

Coordinate with external vendors (translations, print, creative)

Ensure projects are delivered on time, on budget, and to quality standards

Required Qualifications

Bachelor’s degree in Marketing, Business, or comparable experience in related field

3+ years of experience in product marketing, project management, or related field

Proven ability to manage multiple projects simultaneously in a fast-paced environment

Strong project management and organizational skills

Experience coordinating cross-functional teams and external vendors

Ability to manage timelines, assets, and deliverables across multiple stakeholders

Strong written and verbal communication skills

Preferred Qualifications

Experience in consumer goods, outdoor industry, or related field

Experience working with project management tools (e.g., Monday.com or similar)

Familiarity with packaging, print production, and/or asset development processes

Execution excellence:Strong ability to drive projects from brief through delivery

Attention to detail:Ensures accuracy and consistency across deliverables

Organization & prioritization:Manages high volume of work with competing deadlines

Collaboration:Works effectively across Sales, Product Development, and Operations

Adaptability:Comfortable shifting priorities and responding to changing needs

Communication:Clear, proactive communication across stakeholders

Some of our amazing benefits include...

3 weeks paid time off per year

10 paid holidays

3 Floating holidays

401(K) with company matching

Life insurance paid by Cascade Designs

Activity Gear Loaner Program and discounts on products purchased through Pro Deals

$100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.

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