Brand & Content Strategy Manager

Overview
Georgia-Pacific's Consumer Business is committed to building brands that matter across our wide portfolio of retail and away-from-home products. As we invest in elevating the quality and consistency of brand and content execution across our portfolio, the Consumer Experience (CX) team is seeking a Manager, Brand and Content Strategy with a passion for brand building, creative excellence, and building knowledge and skills across the organization that make great marketing possible. This role will define what "quality content" means for Georgia-Pacific, setting the standard for how our brands show up across every channel, owning the marketing capability learning roadmap, and driving the upskilling of marketers to fuel brand growth. The Manager, Brand and Content Strategy reports to the Senior Director, Brand & Content Strategy Capability.

What You Will Do

Own the development and ongoing evolution of content evaluation frameworks, channel best practices, and practical tools that brand teams use to assess and strengthen their marketing, covering creative briefs, campaign extensions, and content across retail and foodservice channels

Create and maintain case studies and reference materials that set a clear, compelling standard for what great brand and content execution looks like

Support the preparation and facilitation of brand strategy workshops, contributing to materials and exercises that push teams to think more boldly and leave with sharper, more actionable strategies

Own the planning and delivery of the marketing capability training roadmap, identifying emerging trends, shaping upskilling priorities, and developing workshops, e-learning modules, and inspiration sessions that keep the organization ahead

Lead partnerships with external organizations, including Cannes Lions, media partners, and advertising agencies, to develop inspiration sessions that showcase great creative and challenge our brand teams to be courageous in their content

Develop and facilitate training sessions and working groups that span the full range of Consumer Experience capabilities, including Media, Social, and Shopper Marketing, translating strategy into practical skills teams can apply immediately

Own and lead the cross-functional expansion of Living Our Brands, a flagship program that connects teams across the business to the brands they build, including training events, the annual Brand Building Summit, and integration into the sales organization and foodservice business

Who You Are (Basic Qualifications)

Bachelor's degree

B2C experience

7+ years of experience across brand management and/or advertising agency strategy roles, with hands-on experience writing creative briefs, managing agencies, and leading integrated campaigns

Experience working on ambiguous problems and developing a clear point of view

Experience building presentations and presenting

Experience leading and facilitating projects while collaborating across brand teams, capabilities, and stakeholders

Experience evaluating creative work or developing content standards, with a point of view on what makes brand content effective

What Will Put You Ahead

MBA or equivalent advanced degree

B2B experience

Exposure to brand positioning or brand architecture

Experience developing training or enablement materials and facilitating workshops

Demonstrated ability to develop frameworks, standards, or structured guidance that help teams do better work

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aquí, or tu).

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