Director of Social Media (St. Louis, MO Market Only)

Overview
Candidate Note: Seeking candidates in the St. Louis, Missouri market only.

JOB DESCRIPTION

Abstrakt Marketing Group is seeking a Director of Social Media to own and scale our social presence into a measurable growth channel. This role is responsible for leading social media strategy, executing campaigns, driving engagement, and generating qualified leads. The ideal candidate is highly self-sufficient, AI-fluent, and experienced in B2B social media, with a proven ability to drive pipeline through content and campaigns.

Responsibilities

Plan, execute, and optimize social media campaigns focused on lead generation and pipeline growth.

Create and produce short-form and long-form content, including filming and editing video content.

Manage engagement across platforms, including comments, messages, and audience interactions.

Run and optimize paid social campaigns to amplify performance and drive measurable results.

Track KPIs, analyze performance, and report results to leadership with actionable insights.

Collaborate with marketing and communications leadership to align on demand generation and brand voice.

Stay ahead of social media trends, platform updates, and competitor strategies to continuously improve performance.

Job Requirements

3+ years of B2B social media experience with an understanding of long sales cycles.

Proven track record of executing campaigns that generate leads and measurable business outcomes.

Hands-on experience managing campaigns from ideation through execution and optimization.

Strong engagement and community management skills.

Own day-to-day reputation management across internal and external platforms (Glassdoor, Indeed, Google, Better Business Bureau,, ensuring timely responses identifying trends, and proactively improving overall brand perception.

Video production experience, including filming and editing (CapCut, Adobe Premiere, or similar).

Proficiency across LinkedIn, Instagram, YouTube, and TikTok or X.

Strong analytical skills with the ability to track and communicate performance metrics.

Experience using AI tools (e.g., ChatGPT, Claude, CapCut AI) for content creation and optimization.

Ability to work independently and take full ownership of strategy and execution.

Preferred Requirements

Experience marketing a multi-service B2B agency or professional services firm.

Comfort appearing on camera as a representative of the brand.

Familiarity with marketing automation tools such as HubSpot or Salesforce.

Portfolio of B2B video content, including thought leadership or brand storytelling.

Graphic design experience using tools like Canva or Adobe Creative Suite.

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