Segment Marketing Manager, Private Sector

5 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Your team's dynamic:The North American marketing team is a collaborative, high-performing field marketing group that values curiosity, creativity, and results. We are self-starters, comfortable challenging the status quo, and open to new ideas and perspectives. This is an excellent opportunity to shape strategy and grow your career in a fast-paced environment.Your team's dynamic:The North American marketing team is a collaborative, high-performing field marketing group that values curiosity, creativity, and results. We are self-starters, comfortable challenging the status quo, and open to new ideas and perspectives. This is an excellent opportunity to shape strategy and grow your career in a fast-paced environment.Your day at a glance:You'll lead the development and execution of integrated marketing strategies to drive brand awareness and demand across key private sector markets-including banking, data centers, healthcare, manufacturing, and retail. Your main responsibilities will include:Partnering with North American sales and marketing teams to increase end-user awareness and demand for Genetec solutions.Providing marketing subject matter expertise for your segments by translating industry insights into actionable marketing strategies.Learning about customer personas, uncovering their pain points, and creating regional content and campaigns that address their challenges.Managing campaign timelines, deliverables, and performance reports to ensure alignment with business goals.Creating and executing multi-channel campaigns (email, digital, content, paid media) to generate and nurture high-quality leads in collaboration with the regional digital marketing team.Boosting brand awareness through media relations, speaking opportunities, awards, and customer reference programs in partnership with the regional communications team.Optimizing the private sector event strategy by identifying, managing, and assessing opportunities alongside the regional events team.What makes you a great fit:8 years of marketing experience, including 5 years in B2B marketing with a focus on digital and demand generation.Strong marketing generalist background with experience in both traditional and digital tactics, combined with a specialized focus on understanding your target audience.Strategic thinker with strong execution and prioritization skills—able to turn ideas into action through other teams and in alignment with business objectives.Proven success in partnering with sales teams, internal marketing groups, and technology partners to develop strategies, align on targets, and drive measurable business impact.Excellent communication and collaboration skills, with the ability to influence cross-functional stakeholders.Experience managing lead pipelines and optimizing digital channels such as SEO, SEM, email, social media, content, and third-party media.Creative approach to owning and optimizing budgets, using performance data to guide investment decisions and improve ROI.Understanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, and Wrike).An asset if you have:Experience with account-based marketing (ABM)Background in the security or technology industryFamiliarity with channel sales modelsLet's talk perks!Attractive compensation package with 401K matchTraining Tuition Reimbursement ProgramWork-life balance with a flexible working scheduleWe know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!Thank you for your application, but please note that only selected candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.Reports to: Manager, Segment Marketing, North AmericaLocation: Remote-USA or CanadaEducation: Bachelor's degree in marketing, business, or related field, or equivalent experienceTravel requirement: Approximately 25% annually; valid passport requiredSeniority levelSeniority levelAssociateEmployment typeEmployment typeFull-timeJob functionJob functionOtherIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at Genetec by 2xGet notified about new Segment Marketing Manager jobs in Atlanta, GAAtlanta, GA $90,000.00-$120,000.00 3 weeks agoAtlanta, GA $90,000.00-$130,000.00 13 hours agoDemand Gen and Channel Marketing, Senior Manager (Remote)Director of Product Marketing & Growth StrategyProduct Marketing - Associate Manager/ManagerDirector of Product Marketing - CampaignsAtlanta, GA $180,000.00-$205,000.00 2 weeks agoAtlanta, GA $220,000.00-$300,000.00 2 weeks agoAlpharetta, GA $90,000.00-$120,000.00 3 weeks agoSr. SOCIAL MEDIA MANAGER (REMOTE- PART TIME)Marietta, GA $75,000.00-$85,000.00 3 weeks agoAtlanta, GA $180,000.00-$205,000.00 2 weeks agoAlpharetta, GA $70,000.00-$90,000.00 4 weeks agoAtlanta, GA $121,000.00-$140,000.00 3 hours agoLocal Field Marketing Manager - Boost Mobile (Atlanta)Atlanta, GA $72,350.00-$103,400.00 2 weeks agoAtlanta, GA $70,000.00-$90,000.00 4 weeks agoWe're unlocking community knowledge in a new way. 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