Digital Media Specialist, News & Music- Content Division

Number of Openings
1

EOE Statement
WXXI is committed to creating a diverse environment and is proud to be an equal opportunity employer. This policy expressly prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition, gender identity or expression, carrier status, domestic violence victim status, veteran status or status as a member of any other protected group or activity.

Description

POSITION: Digital Media Specialist, News & Music- Content Division

DEPARTMENT: Content

CLASSIFICATION: Full-time, Non- exempt

REPORTS TO: Director of Video Production, Content

PAY: $45,000- $55,000 (Commensurate with Experience)

SUMMARY: The Digital Media Specialist is a core member of the WXXI content team, responsible for translating our journalism into compelling digital storytelling that drives reach, relevance, and community engagement. This role produces and manages content across WXXI digital platforms to include WXXI.org, XXINews.org, the WXXI News app, newsletters, and social media platforms - ensuring that WXXI's content is accessible, timely, visually engaging, and aligned with our standards of editorial integrity.

This position also works on projects and content in conjunction with departments and staff across WXXI and CITY service areas, including Television, Education and Interactive Services, Information Technology and Engineering, Creative Services, Membership and Underwriting.

KEY RESPONSIBILITIES:
Edit, publish, and package news stories, audio segments, livestreams, and feature content for WXXINews.org, the WXXI News app and other platforms.
Produce engaging headlines, social posts, thumbnails, newsletters, push notifications, and visual assets.
Ensure stories are optimized for readability, clarity, SEO, accessibility, and platform best practices.
SOCIAL MEDIA & COMMUNITY ENGAGEMENT A major contributor to WXXI News social channels (Facebook, IG, X, TikTok, YouTube Community, LinkedIn).
Produce short-form video clips, audiograms, and visual explainers to accompany daily news coverage.
Monitor community conversations and support healthy, constructive dialogue in alignment with WXXI's editorial values.
VIDEO & AUDIO CLIP EDITING Clip segments from radio broadcasts, talk shows (including Connections), and live reporting for digital and social.
Work with reporters and hosts to create platform-specific versions of interviews, series, and special coverage.
Support live video production for breaking news, special reporting, and community events when needed.
Live & Breaking News Support Assist in digital coverage during breaking news with fast editorial judgement and accurate updates.
Coordinate real-time publishing across web, app, and social platforms.
Analytics & Audience Insights Track digital performance across all platforms and provide weekly insight reports.
Identify opportunities to grow reach, repeat visitation, and engagement.
Suggest headline, timing, and format optimizations based on data.
Ideal Candidate Profile

You are: A strong editor with digital instincts and concise, clear writing skills.
A storyteller who understands how to tailor content to platform, tone, and audience.
A collaborator who builds productive relationships across the newsroom and organization.
Someone who believes deeply in public service journalism and local storytelling.
Position Requirements

Qualifications 2-5 years of experience in digital journalism, multimedia production, social media editing, or newsroom publishing.
Strong writing, editing, and headline-crafting skills.
Experience with CMS platforms (e.g., Drupal, WordPress), social management tools, and basic HTML preferred.
Ability to edit audio/video using Adobe Premiere, Audition, Descript, CapCut, or comparable tools.
Familiarity with AP Style and newsroom ethics.
A commitment to equitable, community-rooted journalism.
Schedule & Work Environment This role requires some evening or weekend coverage during breaking news and major community events.
Hybrid work flexibility is available, with regular on-site presence expected at WXXI's Rochester newsroom.

This position is currently accepting applications.