Social Media Manager

Trusted by 2,200+ financial institutions, Baselayer is an intelligent business identity platform that verifies any business, automates KYB, and monitors real‑time risk. Baselayer’s B2B risk solutions and identity graph network leverage state and federal government filings and proprietary data sources to prevent fraud, accelerate onboarding, and lower credit losses.

About the Role
As Baselayer's first dedicated Social Media Manager, you will own our social presence from brand voice to scheduling to community engagement. You will work closely with the CEO, marketing, and GTM team to ensure every post reflects who we are and what we do. This is a high‑visibility role with real ownership, and you will also act as the operational backbone of the CEO’s LinkedIn and Twitter/X presence, translating his thinking into content that drives awareness and conversation in the fintech and lending space.

What You’ll Do
Account Management & Posting

Own and manage all Baselayer social accounts (LinkedIn, Twitter/X, and any emerging platforms)

Build and maintain a content calendar with a consistent cadence

Write, design (with support), schedule, and publish posts across all channels

Ensure posts are on‑brand in tone, visuals, and messaging

Content Ideation & Strategy

Partner closely with the CEO and marketing leadership to align on content priorities, upcoming narratives, and platform strategy

Run structured ideation sessions to surface themes, campaigns, and angles that ladder up to broader business goals

Act as the connective tissue between the CEO’s point of view and the marketing team’s strategic direction, ensuring both inform what gets published

Generate fresh content ideas rooted in our product, industry, and customers

Translate technical risk‑management topics into engaging, accessible content

Identify trends, conversations, and moments worth joining in the fintech/B2B SaaS space

Develop content series, campaigns, and recurring formats that build audience over time and help Baselayer scale its output

Draft simple graphics via Figma or Canva, and work with internal and external partners to source high‑quality, consistent written and multimedia content for socials

Execute social media channel elements of all broader, multichannel marketing campaigns

Writing Oversight & Editorial Collaboration

Serve as the editorial lead on all social content, with final accountability for quality, accuracy, and tone before anything goes live

Work with the CEO on iterative drafts, incorporating his feedback until the content reflects his voice

Collaborate with marketing leadership to review and pressure‑test content against campaign goals and messaging frameworks

Build a lightweight review and approval process that keeps content moving quickly without sacrificing quality

Provide editorial guidance to team members contributing posts, raising the overall quality of Baselayer’s social output

Engagement & Community

Monitor and respond to comments, mentions, and DMs across platforms

Proactively engage with industry conversations, partner content, and relevant accounts

Build relationships with fintech communities, creators, journalists, and partners

Flag high‑value interactions for leadership awareness or follow‑up

Team Post Coordination

Coordinate mandatory team posts for the weekly calendar, major product launches, announcements, and milestones

Manage the system for collecting posts from team members and ensuring they go live on time

Brief contributors clearly so posts feel authentic and aligned to their personal voice

CEO Account: Key Activities

Serve as the primary operator of the CEO’s LinkedIn and Twitter/X accounts

Collaborate directly with the CEO to develop his social strategy and point of view

Draft, edit, and schedule posts on his behalf, capturing his voice accurately

Manage replies, threads, and high‑signal engagement from his accounts

Identify opportunities for thought leadership, media commentary, and viral participation

Track performance and iterate on what’s working

How We’ll Measure Success
In the first 90 days you will:

Establish a consistent posting cadence across all channels

Launch a documented brand voice guide

Build a repeatable content calendar and approval workflow

Grow engagement rate and follower count quarter over quarter

Ongoing metrics include follower growth, engagement rate, impressions, share of voice in fintech conversations, and team post compliance rate.
What We’re Looking For
Required

3–5+ years managing B2B or fintech social media accounts professionally

Proven track record growing and engaging audiences on LinkedIn and Twitter/X

Exceptional writing skills: you write like a human, not a bot

Experience ghostwriting for executives and capturing distinct personal voices

Self‑directed and organized: you don’t need hand‑holding to ship great work

Skilled at taking and implementing feedback from and soft‑managing content contributors and stakeholders to ensure reliable content pipeline execution

Nice to Have

Experience collaborating with senior leadership

Strong understanding of the fintech, compliance, or developer tools ecosystem

Basic design skills (Figma, Canva) for creating visual assets

Experience building or scaling a brand’s social from an early stage

Network within fintech, compliance, or B2B SaaS Twitter/LinkedIn communities

Work Location

Hybrid in our NYC office 3–4 days per week

Why Baselayer

Base salary range of $100,000 – $130,000 + variable bonus

Equity package

Unlimited vacation

Fully paid health insurance, dental, and vision

Ownership from day one: you’ll shape our social presence, not just execute a playbook

Direct access to leadership, including regular collaboration with the CEO

Work on genuinely interesting, technical subject matter that matters to real businesses

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