Social Media Manager

Superior is looking for a highly motivated Social Media Marketing Manager responsible for developing and executing social media strategies to enhance brand awareness, acquire leads, engage followers, and drive traffic to a website. They must be able to create and curate content, monitor trends, analyze campaign performance, and collaborate with other departments to align social media efforts with overall business goals.

Responsibilities
Social media marketing managers’ responsibilities revolve around organising and running marketing campaigns over social media platforms (such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and Snapchat). Typical responsibilities include:

Creating content, including text posts, video, and images for use on social media

Promoting products, services, and content over social media, in a way that is consistent with an organisation’s brand and social media strategy

Scheduling social media posts using applications such as Hootsuite and TweetDeck

Interacting with customers and dealing with customers’ enquiries

Developing new social media strategies and campaigns

Managing a budget to be spent on promoting social media posts and pay‑per‑click (PPC) advertising

Keeping track of data and analysing the performance of social media campaigns

Collaborating with colleagues from across marketing departments to ensure branding is consistent

Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.

Qualifications
Our Social Media Manager requires technical skills, creative abilities, and analytical thinking. They must be proficient in various social media platforms, content creation (text, images, video), and data analysis to track and improve campaign performance. Strong communication and interpersonal skills are crucial for engaging with audiences and collaborating with other teams.

Here’s a more detailed breakdown of common qualifications:

Essential Skills:

Content Creation & Strategy:

Proficient in writing engaging copy for various social media platforms.

Ability to create compelling visuals (images, videos) and understand basic graphic design principles.

Knowledge of content calendars and strategies for consistent posting and engagement.

Social Media Platforms & Tools:

Extensive knowledge of platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

Proficiency in using social media management tools (Hootsuite, Buffer, etc.).

Familiarity with e-commerce platforms and their respective social media features.

Analytics & Reporting:

Strong analytical skills to interpret data from social media platforms (e.g., Google Analytics) and adjust strategies accordingly.

Ability to track key performance indicators (KPIs) and report on campaign performance.

Communication & Engagement:

Excellent written and verbal communication skills to interact with audiences and build community.

Ability to engage with audience comments and respond to customer inquiries promptly and professionally.

Digital Marketing Knowledge:

Understanding of SEO and keyword research for optimizing content.

Knowledge of digital marketing principles and strategies.

Experience with online advertising platforms (e.g., Facebook Ads, Google Ads).

Soft Skills:

Adaptability and willingness to learn new trends and platforms.

Strong organizational and multitasking skills to manage multiple tasks and campaigns.

Problem‑solving skills to address issues and optimise campaigns.

Creativity and the ability to think outside the box to develop engaging content.

Experience & Education:

A bachelor’s degree in marketing, communications, journalism, or a related field is often preferred.

Experience in social media management or related digital marketing roles is highly valued.

Practical experience through internships or freelance work can be a strong asset.

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