Digital Marketing Manager

Responsibilities Build our digital marketing roadmap
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Measure ROI and KPIs and prepare budget
Develop specific campaigns to create and maintain high levels of customer interaction
Oversee our social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design
Excellent analytical and project management skills
Strong team management and communication skills
Financial skills for budgeting
ROI analysis
Web analytics
Abandoned cart analysis tools
Open and close email rates analysis
Bounce rates analysis
Domain authority site ranking research

#J-18808-Ljbffr