Marketing Communications Specialist

Job Title Main Job Functions: E-Newsletters (Internal/External): Internal: Edit digital weekly newsletters (using Poppulo) External: Create and manage production of promotional and operational emails (using Marketo) according to our brand guidelines and manage calendar of emails scheduled Social Media: Manage social media channel (LinkedIn) through Sprout Social with impactful content/visuals and calendar of posts to increase # of followers (organically and sponsored) Create posts for social media (including interactive content) according to our brand guidelines Lead generation: Ensure leads are distributed to the necessary sales role type ABM Campaigns: Partner with Marketing Managers to coordinate and optimize ABM campaigns Virtual Events: Market and manage virtual events (live and on-demand webinars, virtual booths, etc) with Livestorm platform.
Secondary Job Functions: Coordinate production of digital ads, brochures and flyers Assist with event and trade show collateral, promotion and logistics Assist in managing digital archives Assist in lead generation operations
Requirements: Must have 3-5 yrs minimum experience with SEO, PPC and/or social media marketing Experience with Marketo (or similar platforms) Knowledge of the Google Ads, LinkedIn advertising platforms Google AdWords and Google Analytics certifications a plus Solid experience in Adobe Photoshop, In-Design Healthcare, medical diagnostics, pharma background preferred (or experience creating collateral for these clients)