Marketing Coordinator

Marketing Coordinator
Reports to: Inventory Manager + Owner

Location: Healdsburg & Windsor, California

Type: Full

Time Pay: $18.50 - $20

About the Role
We're looking for a creative, hands‑on Marketing Coordinator to lead our marketing and in‑store merchandising efforts. This is a hybrid role that blends content creation with visual merchandising and on‑the‑floor execution. You'll play a key role in shaping how our brand looks and feels, both online and in‑store.

Key Responsibilities

Own the design, build, and refresh of end caps, feature displays, and focal points throughout the sales floor following our merchandising calendar.

Plan merchandising rotations aligned with promotions, new arrivals, seasonal campaigns, and key sales periods.

Walk the floor regularly to identify opportunities, fix underperforming displays, and ensure everything looks intentional and on‑brand.

Ensure end caps are fully stocked, accurately priced, and refreshed on a consistent cadence.

Tie end cap product to current promotions and sales priorities.

Identify cross‑merchandising opportunities to pair complementary products across departments and drive add‑on sales.

Execute seasonal sales floor transitions — bringing in new seasonal product, building out seasonal categories ahead of key selling periods, and transitioning prior‑season inventory to clearance.

Maintain merchandising supplies, fixtures, and props; partner with the owner on layout decisions and floor sets.

Design flyers and print collateral for promotions and events and social media.

Capture photo/video of store, lifestyle imagery, promotional imagery.

Capture in‑store displays, events, and behind‑the‑scenes content for social and email use.

Organize and maintain a digital asset library.

Assist with planning and creating content for social media across Instagram, Facebook, TikTok, and other platforms.

Coordinate logistics for in‑store and off‑site events: setup, breakdown, signage, and supplies.

Provide hands‑on, day‑of event support to keep things running smoothly.

Qualifications

Strong eye for design, composition, and visual storytelling: both in print/digital and on the sales floor.

Proficiency with Canva, Adobe Creative Suite, or similar design tools.

Comfortable shooting and editing photo/video on a phone or other tool.

Self‑starter who can juggle multiple projects, prioritize, and meet deadlines.

Willing to be on your feet, lift up to 25 lbs, climb ladders, and work some evenings/weekends for events and floor sets.

Nice to Have

Prior visual merchandising or retail display experience.

Background in retail.

Graphic design or video editing portfolio.

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