Social Media Manager

Job Summary
Funko is looking for a creative, strategic and data-driven Social Media Manager to lead and execute our social media presence across multiple social platforms. This role will be responsible for building brand awareness, driving continued growth and engagement with our community, and delivering measurable growth through compelling content curation, thoughtful social strategy, and trend‑right activation and execution.

The ideal candidate has their finger on the pulse of pop culture and an eye for identifying relevant cultural moments that will drive continued brand relevance and resonance with the consumer. Quick to action and jump on a trend and/or insert themselves into a conversation, this candidate must be nimble, decisive and willing to lead with influence.

Equal parts strategist and executor, this candidate can analyze data and insights and translate to meaningful social strategy, while also understanding human truths that serve as the backbone for meaningful social content.

Responsibilities

Bring Funko’s social media strategy to life; managing day to day operations across all platforms

Plan and maintain a social content calendar including posts, campaigns, launches, and creator/influencer activations and launches

Develop thoughtful, social‑first marketing plans in support of broader Integrated Marketing initiatives and brand priorities

Drive the development of social‑first content to promote Funko and partner IP, interacting with consumers and optimizing based on performance

Create and/or oversee creation of engaging content including short‑form video, images, copy, and stories + live‑posts from events, leaning into trends to drive relevance and engagement

Identify, engage, and collaborate with influencers and content creators to expand reach, build credibility, and connect with new audiences

Partner closely with influencer marketing teams to develop integrated campaigns that feel native to each creator’s audience and platform

Source and manage creator relationships, including outreach, briefing, and performance tracking

Consistently strategize ways to grow followers, increase engagement, and ultimately drive revenue for Funko per platform, ensuring commonality between them

Partner with copywriting and social media counterparts to ensure all external communications and copy are on brand and edited

Ensure coordination with the influencer team to evangelize Funko with new audiences

Stay up to date on social media trends, platform updates, content creators and affiliates

Analyze performance metrics and provide regular reporting and insights to optimize strategy

Identify opportunities for viral moments, cultural relevance, and trend participation

Track competitor activity and emerging platform trends

Qualifications

Bachelor’s Degree in Marketing, Communications or equivalent field preferred

5–7 years of experience managing social media for a brand or agency; background in consumer brands, entertainment, gaming or pop culture preferred

Expertise across social platforms (Instagram, FB, Twitter/X, TikTok, Snapchat, Pinterest, etc)

Proven experience working influencers, creators, or talent—either directly or in partnership with influencer teams

Experience using social analytics, publishing, and trend monitoring tools

Experience creating short‑form video content and using content editing tools (e.g., CapCut, Canva)

Data‑driven mindset with the ability to interpret analytics and adjust strategy

Highly organized with the ability to manage multiple projects and deadlines

Experience growing social channels and building engaged communities

Strong communication skills including ability to work in a team environment

Passion for seeking trends and finding ways to be part of the social zeitgeist

Meet deadlines, prioritize appropriately, cope well with change and maintain composure under pressure

Accountable for results, approaches obstacles proactively and looks for ways to resolve problems and issues

Open to working nights and weekends, as needed, with a willingness to go above and beyond

Ability to travel as needed

Salary Information
The base salary range for this position in the selected city is $68,640 – $82,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company.

EEO Statement
Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Work Environment
The noise level in the work environment is usually moderate. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Location
This position is based in Burbank, CA.

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