Marketing Manager

The opportunity
Smurfit Westrock is seeking a Marketing Manager, Home, Beauty, Personal Care, & Healthcare (HBH) to support organic growth across home, beauty, personal care, and healthcare end markets through insight‑led, analytically‑driven marketing strategies.

Reporting to the Director of Marketing, HBH, this role will focus on building a deep understanding of HBH end markets—including beauty, personal care, OTC healthcare, home care, and medical‑related segment— and translating market and customer insights into targeted marketing strategies that support sales growth and portfolio adoption. A core emphasis of this role is end market analytics, identifying trends that influence packaging demand, materials, formats, sustainability expectations, and go‑to‑market opportunities.

How you will impact Smurfit Westrock
Marketing Strategy

Serve as a marketing partner and point of contact for the HBH sales teams, supporting customer and segment‑level growth initiatives.

Support the development and activation of end‑market strategies by analyzing HBH end‑market data to identify priority sub‑segments, emerging trends, and attractive profit pools.

Review end‑market and customer analytics to understand trends impacting packaging demand, including product innovation, regulatory changes, sustainability requirements, channel shifts, and consumer behavior.

Translate market insights into actionable marketing strategies, value propositions, and campaign priorities that help sales teams win with customers.

Develop a strong working knowledge of Smurfit Westrock’s HBH portfolio of packaging solutions and assess applicability to customer and end‑market needs.

Partner with innovation to identify portfolio gaps and provide insight‑based input on new product or solution opportunities.

Content Development

Collaborate with marketing communications to develop industry‑relevant content, including thought leadership, sales tools, and case studies that demonstrate Smurfit Westrock’s HBH expertise.

Support marketing communications in activating targeted campaigns for HBH customers and segments; track performance and share insights with sales and marketing partners.

Build foundational expertise in HBH customer buying behaviors and decision drivers through close partnership with Sales and Design teams.

Sales Enablement

Contribute to sales enablement efforts by developing training materials and messaging that improve sales credibility and demonstrate Smurfit Westrock’s differentiated value proposition with HBH customers.

Assist with preparation for customer meetings, internal strategy discussions, and industry events.

What you need to succeed

Bachelor’s degree in Marketing, Business, Analytics, or a related field.

5+ years of experience in marketing, market intelligence, analytics, or a related commercial role.

Experience in or exposure to Home, Beauty, Personal Care, or Healthcare industries (brand, packaging, CPG, or adjacent industries) preferred.

Strong analytical mindset, with experience using data to identify trends, identify market sizes, and support strategic decisions.

Demonstrated interest in end‑market analysis, customer insights, and understanding how external trends impact demand.

Experience partnering with sales or cross‑functional teams to support growth initiatives.

Strong communication and presentation skills, with the ability to translate data into clear insights and recommendations.

Comfort working in a collaborative, matrixed organization.

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