Senior Marketing Manager

Salt Lake City, UT – Hybrid

Reporting to Head of Marketing

About AllenComm
AllenComm is a leader in custom corporate learning solutions, serving over half the Fortune 500 since 1981. Clients from various industries seek AllenComm for behavior change and measurable results, not simply training completion. Combining design agency creativity, academic rigor, and technical expertise, AllenComm has operated under the same ownership for nearly 25 years. The firm ranks among the top custom content and eLearning companies in the U.S., earning over 500 client and industry awards.

Position Summary
The Senior Marketing Manager owns the growth side of AllenComm’s marketing function. The corporate learning industry is in a period of transformation, and this role is central to how AllenComm will continue to lead through it. You will bring both creative and strategic judgment to programs that generate marketing‑influenced and sourced pipeline and revenue and manage agencies and vendors for outcomes not activity. As AllenComm continues to develop its product and partner strategy, this role has the potential to expand into product and channel marketing, both revenue‑oriented functions that align naturally with this scope. This is a builder role with real ownership and a clear path to grow. You will work directly with marketing leadership and the senior leadership team on strategic initiatives and special projects as the function continues to develop.

Key Responsibilities
Demand Generation and Campaigns

Design and execute demand generation campaigns that build qualified pipeline across target segments and accounts

Own the full demand generation function: database growth, lead nurturing, MQL qualification and handoff to sales, and attribution reporting

Develop an account‑based marketing strategy for high‑value target accounts in partnership with sales, leveraging channel strategies to maximize ROI

Set the creative direction for campaign work and direct creative resources including internal Creative Services, freelancers, and contractors to produce on‑brand assets across channels

Pipeline Development and Lead Generation

Working closely with marketing leadership, own the marketing contribution to pipeline: translating strategy into campaign priorities, target account selection, and lead generation infrastructure

Maintain close alignment with the sales team on pipeline priorities and target accounts, ensuring a high‑functioning, conversion‑oriented MQL to SQL handoff

Define and help build an outbound channel, including model, sequencing, messaging frameworks, and targeting infrastructure, whether in‑house, outsourced, hybrid, or AI‑enabled

Digital Channels and Agency Management

Own paid media strategy and execution across search, social, and display

Manage the digital strategy agency relationship covering SEO, AEO, GEO, and LLM visibility, holding the partner accountable to performance and pipeline contribution

Own the website as a demand generation and conversion channel, including landing page strategy, CTA optimization, and paid traffic destinations

Manage the marketing technology vendor responsible for core marketing operations and tech services, including Pardot/MCAE and Salesforce integrations

Marketing Operations and Analytics

Own campaign and funnel performance reporting, translating data into clear recommendations for leadership

Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration

Maintain clean data, attribution models, and lead flow processes across the funnel

Qualifications

Five or more years in marketing with demonstrated ownership of demand generation, campaigns, or a full marketing program with measurable outcomes

Proven experience managing digital agencies and vendors for performance accountability

Working knowledge of paid search, SEO, and paid media as a buyer and evaluator of those channels

Proficient in Salesforce and at least one marketing automation platform: Pardot/MCAE, Marketo, or HubSpot

Strong creative instincts and the analytical ability to translate performance data into clear recommendations

Experience working directly with a sales team and developing programs that support revenue

Preferred

Experience in B2B services, professional services, or a category where the sales cycle is complex and relationship‑driven

Familiarity with account‑based marketing methodology and tools

Experience building or running an outbound function

Exposure to the corporate learning, HR technology, or talent development space

Interest in or experience with product marketing or channel and partner marketing

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