Sales Director (Channel Sales)

Overview
Check out this exciting Sales leadership opportunity at Shure! In your role as

Sales Director , you will play a critical leadership role in shaping and executing direct and channel strategies for Shure’s North American Sales organization. This position leads and develops sales managers and individual contributors, with full accountability for sales performance, talent decisions, and resource allocation, including budget oversight across North America. As a highly visible leader within the organization, the Sales Director partners closely with senior leadership and channel partners to drive long‑term growth, elevate Shure’s market presence, and identify new strategic opportunities that advance both the business and the sales organization.

This role is remote or hybrid based out of our Niles, IL location.

Responsibilities

Responsible for attaining sales objectives for the United States and Canada. Monitors territory profit margins, and plans accordingly to meet or exceed goals.

Establishes strategic plans to achieve and exceed annual sales goals across all of Shure’s product lines through oversight of a team of independent manufacturer’s representative organizations and distributors. Measures team performance to that plan using key performance indicators, coaching them on adding value to end‑user experiences.

Direct management of key accounts, developing and executing a progressive business plan based on a strong understanding of our end‑user needs that aligns with brand strategy. Develops a detailed knowledge of key accounts and maintains personal contact with key dealers. Reviews dealer programs with performance versus goal identifies areas of concern and success and proposes action plans to improve performance.

Develops detailed knowledge of key accounts and maintains personal contact with key dealers, whether direct or through a distributor.

Represents the sales organization on internal projects that advance our business objectives and lead special sales projects.

Oversees efforts to establish strategic channel sales plans to achieve annual sales quotas for each product line.

Partners with other sales functions to develop and implement an effective schedule of internal and external sales and team meetings, promotional product planning, trade shows, clinics, business meetings and collaborative efforts cross‑functionally.

Works closely with sales teams to increase meaningful exposure of Shure products and the Shure brand.

Plans and monitors expense budgets according to fiscal year objectives.

Qualifications

Bachelor’s degree in Business or related field. MBA or Graduate coursework desirable.

Minimum of 15 years of experience in sales leadership. Minimum 7 years of people management experience.

Experience in professional audio or audiovisual industry is desirable.

Working knowledge of the modern retail landscape in assigned territories. Experience with Salesforce or CRM/CSP is a plus.

Able to lead cooperative efforts among members of project teams. Collaborative and consultative skills to influence others across several functional areas.

Able to interact with executive leaders and management on matters concerning functional areas, divisions, and/or customers.

Shows strong thought leadership.

Excellent communication skills, both verbal and written.

Self‑motivated and organized, with excellent follow‑up. Ability to work both as part of a team and independently.

Ability to travel 50% of the time.Works on issues where analysis of situations or data requires an in‑depth knowledge of organizational objectives.

Applicants for this position must be currently authorized to work in the United States on a full‑time basis. Shure will not sponsor applicants for this position for work visas.

Compensation
Shure offers a competitive compensation structure that is reviewed annually to attract, hire, and retain the industry’s top talent. Base salaries vary based on qualifications, geography, experience, and expertise in each respective discipline. The range displayed on each job posting reflects the minimum and maximum base salary for the opportunity. The base salary for this position ranges from $157,500 to $283,500 with a midpoint target. This position may also be eligible for our incentive pay program, which varies based on individual and Company performance in the year. If your salary expectations do not align, still apply as we are often flexible on the seniority of posted positions. All positions also include an award‑winning benefits package.

Benefits
At Shure, we prioritize the well‑being of our Associates. We offer competitive rewards packages to full‑time and part‑time Associates working 24 or more hours a week that address physical, mental, financial, and overall well‑being. Our benefits include comprehensive health care, mental health and retirement savings plans, generous paid time off programs, employee discounts, professional development opportunities, work‑life balance initiatives, employee recognition programs, and volunteering/community involvement opportunities.

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