Marketing Manager

Berkshire Grey is a leader in intelligent robotic automation that transforms supply chain operations for the world’s largest retailers, eCommerce providers, parcel & logistics companies, and manufacturers. Our mission is to deliver industrial‑grade robotic solutions that enable faster throughput, improved labor efficiency, and more resilient warehouse and distribution operations.

Berkshire Grey’s portfolio spans robotic sortation, item picking, and trailer unload solutions, purpose‑built to solve real operational challenges at enterprise scale.

Role Overview
At Berkshire Grey, marketing is about translating cutting‑edge robotics into real‑world impact for the world’s most demanding supply chains. We help customers transform fulfillment, e‑commerce, and logistics operations through intelligent automation, and our marketing team plays a critical role in telling that story.

We’re looking for a driven Marketing Manager with a strong sense of ownership who can combine strategic vision with disciplined, hands‑on execution. This role is ideal for someone who stays ahead of the curve, cuts through complexity, and consistently turns strategy into measurable results, fast. In this individual contributor role, you will play a key part in elevating brand visibility, driving demand, and strengthening Berkshire Grey’s position as a leader in robotic automation.

Key Responsibilities
Marketing Execution & Campaign Management
Execute end‑to‑end marketing campaigns across digital and offline channels

Plan and run events including trade shows, webinars, and conferences

Manage campaign timelines, deliverables, and cross‑channel coordination

Ensure campaigns are launched on time and aligned with business priorities

Digital Marketing & CRM Management
Manage social media channels and content publishing schedules

Launch and optimize paid campaigns across platforms (Google, LinkedIn, etc.)

Build and execute email campaigns and nurture flows

Maintain CRM system, including workflows, integrations, and lead management

Content, Copywriting & Public Relations
Write and edit marketing copy for websites, emails, ads, and social media

Produce and coordinate content such as blogs, case studies, videos, and whitepapers

Draft and distribute press releases and manage media outreach

Coordinate interviews, speaking opportunities, and monitor media coverage

Manage website updates, landing pages, and conversion optimization

Support lead generation programs and pipeline growth initiatives

Manage and maintain sales collateral (pitch decks, one‑pagers, case studies)

Work cross‑functionally with Sales to support deal execution and follow‑up

Performance, Operations & Collaboration
Track campaign performance and generate reports and dashboards

Manage marketing tools and ensure proper tracking and integrations

Collaborate with internal teams, agencies, and external partners

Ensure brand consistency across all channels and marketing materials

Qualifications & Experience
5+ years of marketing experience with hands‑on execution across campaigns, digital, and events

Experience managing multi‑channel campaigns including email, paid media, social, and webinars

Proficiency with CRM and marketing automation tools (e.g., HubSpot) and analytics platforms

Strong copywriting and content development skills across multiple formats and channels

Experience supporting lead generation, pipeline development, and sales enablement initiatives

Familiarity with website management, landing pages, and conversion optimization

Ability to manage multiple projects, timelines, and stakeholders in a fast‑paced environment

Strong cross‑functional collaboration skills and a data‑driven, detail‑oriented mindset

Experience in robotics, automation, or related technical industries is a plus

Travel: multi‑day industry events several times per year (approximately 2–3 times).

This is a Hybrid: 3-day in‑office minimum.

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