Marketing Manager

Marketing Manager NRECA is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country. NRECA employees are united by our mission, inclusive culture, collaborative workplace and commitment to service excellence. As a "best place to work" employer, we operate with integrity, transparency and a spirit of innovation. NRECA's communications and marketing department is a central hub of the association and is responsible for shaping external, internal and member communications and marketing efforts. The department works to tell the modern electric cooperative story, positively influence the perception of cooperatives with inside-the-beltway policymakers, elevate the organization's brand and showcase the value of NRECA membership. The communications and marketing team works closely with NRECA's C-suite, and partners with departments across the organization like Government Relations, Business and Technology Strategy, Education, Training and Events, and more. Collaboration, creativity, and passion drive the team to consistently achieve success and help build a better tomorrow for electric cooperatives across the nation.
Key Responsibilities Develops and executes marketing plans for assigned products, services and programs, ensuring alignment with organizational goals and broader marketing objectives.
Supports product marketing efforts by helping define value propositions, messaging frameworks and positioning that clearly communicate member benefits and differentiate offerings in the marketplace.
Creates and manages integrated campaigns across email, digital, social, print and other channels to drive awareness, engagement and utilization.
Produces clear, compelling content, including email copy, social media posts, web content, promotional materials, and event-related collateral and signage, leveraging AI tools to enhance emails content, landing page copy and other messaging.
Collaborates with internal stakeholders as a strategic partner, helping clarify goals, ensuring campaigns support product and program objectives and guiding teams toward the most effective marketing tactics.
Analyzes campaign performance metrics (web traffic, email engagement, participation rates, conversion data) and uses insights to optimize future campaigns and inform product or service enhancements.
Qualifications Required 5 or more years of marketing experience in a mid to large sized organization Experience developing and executing integrated marketing campaigns across multiple channels Experience applying audience segmentation and analytics to improve marketing performance
Essential Physical Requirements The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.