Director, Media Planning

Director Of Media Planning The Director of Media Planning is a senior strategic leader responsible for guiding multi-channel media strategy across domestic and international markets. This role blends analytical rigor with creative thinking to develop full-funnel, data-driven media plans that drive meaningful business growth. You'll serve as a trusted advisor to clients, lead cross-functional team collaboration, mentor junior talent, and help shape the development of proprietary tools and attribution models. In addition, you will play a key role in new business through compelling storytelling and strategic pitching.
While this role is remote, frequent travel and accommodating meetings in various US time zones is expected.
Strategic Media Leadership Lead the development of multi-channel media strategies that drive measurable business growth
Oversee planning across channels including Linear TV, CTV, YouTube, Audio, Print, OOH, Social, and Search
Plan and manage a mix of national and local campaigns focused on both brand and performance KPIs, with reach and frequency as core metrics.
Guide media planning and execution across domestic and international markets
Use proprietary and third-party data to target audiences effectively and shape strategic recommendations
Analyze response data and attribution model outputs to inform ongoing optimizations and future planning
Client Relationship & Thought Leadership Build strong client relationships by demonstrating curiosity, passion for their business, and a strategic perspective on budget allocation
Present campaign results and actionable recommendations to client stakeholders
Apply a full-funnel approach to campaign evaluation and storytelling
Share insights and learnings across the Media Planning team
Develop and pitch innovative media ideas that expand clients' media footprints
Communicate clearly and persuasively in written objectives, strategies, and points of view
Support the development of junior team members
Foster strong cross-department partnerships
Technology & Innovation Learn, utilize, and actively contribute to the development of proprietary agency tools, technology platforms, and attribution models to maximize campaign performance
Business Development Prepare and deliver compelling media strategy pitches for new business
Quickly ramp up on new business categories and competitive landscapes
Leverage data-driven storytelling to communicate a clear and strategic narrative
Qualifications At least 10 years of experience in agency media planning
Expertise in cross channel planning
Experience planning domestically and internationally
Familiarity with the accelerated growth goals of entrepreneurial clients
Highly analytical and data-driven, with strong attention to detail
Proficient in MS Office with an emphasis on Excel
Experience with Nielsen/Comscore, R/F planning and reporting, Commspoint, iSpot, Competitive Tracking Tools, MRI (or similar tools)
Excellent written and verbal communication skills
Stays on top of current trends, and willing to take calculated risks
Strong leader, coach, and mentor who invests in developing talent
Experience and enthusiasm for contributing to new business pitches
Values relationships at all levels, treats others with dignity and respect (team player)
Appreciation of our Core Values
Why Work At Rain? We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard.
Our Flexible First environment empowers us to work from where we'd like but still connect with one another virtually and in-person when possible.
We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following:
Medical, Dental, and Vision insurance
Quarterly profit-sharing program
401(K) plan with employer match (and immediate eligibility)
4-6 weeks PTO
12 paid holidays
12-18 weeks fully-paid Family and Medical Leave
Monthly Work-From-Home allowance
Additional benefits details can be found here
Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable.
We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.