(On-site) Storyteller/Content Writer - Strategic Communications and Marketing

Job Description - (On-site) Storyteller/Content Writer - Strategic Communications and Marketing (29357)

(On-site) Storyteller/Content Writer - Strategic Communications and Marketing 29357

Description
The Storytelling Department at West Virginia University is currently accepting applications for a "Storyteller/Content Writer".

About the Opportunity
The Storyteller/Content Writer is a key member of the Storytelling Team within Strategic Communications and Marketing, responsible for advancing West Virginia University’s brand through compelling, strategic content.

This role requires a versatile writer who can move seamlessly between longform storytelling and marketing execution. This entails producing feature stories, profiles, and editorial content for WVU Stories and other University platforms, while also contributing clear, persuasive copy for campaigns, recruitment, and digital platforms.

The ideal candidate brings a strong narrative instinct, sharp editorial judgment, and the ability to adapt voice and style for a range of audiences, including prospective students, faculty, alumni, donors, media, and other key stakeholders. Success in this role means consistently producing high-quality, engaging content that communicates the impact of the University’s people, programs, and research.

This position is ideal for a “utility player” writer—someone who thrives on variety, enjoys switching between deep storytelling and strategic messaging, and is motivated by the opportunity to shape how a major university tells its story across platforms.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

18 sick days per year(for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)

401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information ? Check out retirement health insurance benefits, retirement income, and FAQ’s.

Wellness programs

What You'll Do

Write and edit a wide range of content, including feature stories, profiles, research-based articles, and WVU Stories editorial content

Develop marketing and campaign copy for web, email, social media, print, and recruitment materials

Translate complex academic, scientific, and technical topics into accessible, engaging storytelling

Conduct interviews with students, faculty, staff, and external partners to develop original content

Write scripts and content for video, multimedia, and emerging platforms

Collaborate with colleagues across Strategic Communications and Marketing and WVU units on integrated campaigns and storytelling initiatives

Manage multiple assignments simultaneously while meeting tight deadlines

Build and maintain strong relationships with campus partners and stakeholders

Perform other duties as assigned

Qualifications

Bachelor’s degree in communications, journalism, marketing, or a related field (or equivalent experience)

A minimum of two (2) years of professional experience in the following:

Journalism, communications, marketing, or public relations

Demonstrated experience in both editorial storytelling and marketing or promotional writing preferred

Any equivalent combination of related education and/or experience will be considered.

All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

Exceptional writing and editing skills, with a portfolio that demonstrates range across storytelling and marketing content

Ability to shift tone and style to meet the needs of different audiences and platforms

Strong interviewing and research skills, with the ability to distill complex information into clear, compelling narratives

Demonstrated ability to identify meaningful stories and align them with broader communication and marketing goals

Understanding of how content supports brand, enrollment, reputation, and engagement objectives

Strong organizational skills and ability to manage multiple projects and deadlines effectively

Ability to work both independently and collaboratively in a fast-paced, team-oriented environment

Sound judgment and decision-making in communications and messaging

Strong interpersonal skills and ability to build relationships across a large, complex organization

General knowledge of digital, print, and integrated marketing communications

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.

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