Director of Marketing (Growth, Engagement & Brand Strategy) - Volunteer Leadersh

Director of Marketing (Growth, Engagement & Brand Strategy)
The Donovan’s Venom
Remote | Strategy | Volunteer Senior Leadership Role
We’re Building — And People Need to Know About It
The Donovan’s Venom is growing.
Programs.
Platforms.
Impact.
But growth without visibility limits everything.
We are seeking a Director of Marketing to lead our end-to-end marketing strategy—driving awareness, engagement, and long-term growth.
Because our mission deserves to be seen.
And when people see it — they join it.
The Role
This is the leader responsible for owning the full marketing ecosystem .
From brand → campaigns → audience growth → engagement → data → conversion — you own it.
You are not just running campaigns.
You are building a growth engine that connects mission, audience, and impact .
This role operates at a strategic, cross-functional level, ensuring marketing is fully aligned with revenue, programs, and platform adoption.
What You’ll Own
Marketing Strategy & Growth Alignment
Develop and execute a holistic marketing strategy
Align marketing with:
Organizational mission
Growth and engagement goals
Revenue and fundraising strategy
Define target audiences and growth priorities

Brand Strategy & Positioning
Define and maintain a strong, consistent brand identity
Ensure messaging reflects:
Mission impact
Accessibility and inclusivity
Innovation across all divisions
Establish brand standards across all channels

Campaign Strategy & Execution
Lead integrated campaigns, including:
Program awareness
Platform adoption
Donor and fundraising campaigns
Volunteer recruitment
Ensure campaigns are strategic, data-driven, and performance-focused

Audience Growth & Funnel Development
Build and optimize growth funnels across:
Social platforms
Website and platform
Email and outreach channels
Align marketing with:
Donor pipelines
Volunteer pipelines
Improve conversion and retention

Digital Marketing & Channel Leadership
Oversee all digital channels:
Social media
Website
Email campaigns
SEO strategy
Optimize reach, engagement, and performance

Content Strategy & Storytelling
Define content strategy across platforms
Ensure storytelling reflects:
Impact
Community
Growth
Partner with creative teams for execution

Community & Engagement Strategy
Drive strategies to:
Build community participation
Increase engagement and retention
Strengthen relationships with audiences

Donor & Stakeholder Alignment
Partner with donor relations and revenue teams
Align messaging with fundraising and development strategy
Strengthen donor engagement through storytelling

Marketing Analytics & Performance
Define and track KPIs:
Audience growth
Engagement
Conversion
Campaign performance
Use data to optimize strategies and decisions

CRM & Marketing Technology Alignment
Partner with Salesforce and Rev Ops teams
Ensure marketing data supports:
Segmentation
Targeting
Pipeline development

Team Leadership & Development
Lead marketing team members across functions
Define workflows, roles, and expectations
Build a culture of creativity, accountability, and performance

Cross-Functional Strategic Alignment
Partner with:
Chief Strategy Officer
Creative
Salesforce
Revenue Operations
Programs & Product teams
Ensure marketing is fully integrated into the organization

Who This Is For
This role is for someone who:
Thinks in growth, brand, and impact
Can connect marketing strategy to real outcomes
Understands both creative and data-driven marketing
Can lead teams and scale efforts
Wants to build something meaningful and visible

Qualifications
Required
5+ years of experience in marketing, growth strategy, or related roles
Experience leading multi-channel marketing initiatives
Strong understanding of:
Digital marketing
Brand strategy
Audience growth and engagement

Preferred
Experience in nonprofit, education, or mission-driven organizations
Experience with CRM systems (e.g., Salesforce)
Experience in remote teams
Experience with marketing analytics and performance tracking

Commitment
12–20+ hours per week
Senior leadership engagement
Participation in strategic planning and cross-functional meetings
Fully remote

What You’ll Gain
Leadership experience at the strategic level
Opportunity to build and scale a full marketing function
Direct impact on growth, engagement, and visibility
Experience working across strategy, revenue, and product

Application Requirements (Read Carefully)
We are building — and growing in real time.
To ensure alignment:
You must be able to start within 14 days
You must complete the full application
You must be ready to lead and execute immediately

Important Disclaimer
This is a volunteer senior leadership role.
We are onboarding individuals who are ready to contribute immediately.
Please only apply if you are prepared to begin within the next 14 days.