Creative Director, Performance Marketing

Summary
We're looking for a Creative Director with GenAI expertise and a track record of developing concept-driven digital ads for performance marketing. In this role, you'll lead external agencies and cross-functional teams to deliver high-impact creative that engages Meta's small and mid-size business audiences—and drives revenue.

Required Skills

Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off-platform), ensuring alignment with business objectives and brand strategy

Define creative strategies and vision for AI-generated ads across SMB DRM

Works with AI and GenAI tools for creative ideation and production

Leverages historical campaign performance and trends to inform future creative decisions

Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials

Leads regular creative reviews and presentations to internal stakeholders, including leadership

Sets the creative inputs across creative testing plans to optimize creative

Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication

Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding

Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals

Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

Minimum Qualifications

10+ years of experience as a Creative Director in digital advertising and direct response marketing or lead in a creative/design related occupation

Experience with AI and generative AI tools used for creative ideation and production

Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines

Portfolio that demonstrates proven experience developing the creative strategy, ideation, refinement of conceptual campaigns that drive results — and showcases a mastery of creative direction, and an elevated style and aesthetic

Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels

Understanding of the business-to-business marketing landscape and Meta’s advertising tools

Demonstrated experience collaborating effectively with external agencies and cross‑functional teams

Proven experience successfully problem‑solving and thinking strategically for advertising campaigns

Experience driving fast‑moving projects through to completion while balancing evolving priorities and a broad range of stakeholders

Software Proficiencies: Figma, Advanced GenAI tools and AI node‑based workflow tools, Adobe Creative Suite

Preferred Qualifications

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

12+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative‑related occupation

Bachelor's degree in Advertising Creative/Art Direction, or equivalent experience

Public Compensation
$149,000/year to $209,000/year + bonus + equity + benefits

Industry
Internet

Equal Opportunity
Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

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