Marketing Manager

Overview
Position Title: Marketing Manager

Reporting to: President – Billiards Division

Location: Bristol, WI

Status: Exempt

Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play. Brunswick Billiards, part of Escalade Sports, has been a trusted name in recreation since 1845. Today, Brunswick Billiards continues to blend tradition with innovation—bringing families and friends together through beautifully designed, high-quality products built for both performance and enjoyment. As part of Escalade’s diverse portfolio of sporting and recreational brands, Brunswick Billiards thrives on excellence, teamwork, and a passion for play.

Job Purpose
Responsible for managing and driving the division’s marketing initiatives. Utilize market research and analysis to direct marketing strategies and planning for Brunswick Billiards, Cue & Case, and American Heritage Billiards. Manage the Billiards Digital Coordinators & Graphic Designers in the creation, organization, and execution of engaging product content, including copy, images, and videos, for publication on ecommerce retail websites, social media websites, digital advertisements, and other consumer publications.

Brand Strategy & Positioning

Define and evolve brand positioning, value proposition, and target audience

Own brand architecture (how Brunswick, Cue & Case, and AHB differentiate and complement each other)

Ensure consistency across all touchpoints (digital, dealer, packaging, events)

Translate company strategy into brand-level strategic plans

Essential Duties/Responsibilities

Create effective marketing strategies that drive sales, awareness, and education around the best brands in billiards

Create and maintain engaging product and marketing copy for ecommerce websites, digital advertising, social media, and other consumer publications

Collaborate with graphic designers and photographers to develop images, videos, and graphics for ecommerce and social media

Work with Digital Marketing Coordinator to design and optimize all consumer content for publication to ecommerce retail websites

Collaborate with paid marketing contractors on digital marketing strategies to enhance Direct to Consumer (DTC) websites

Utilize the latest AI tools to streamline marketing functions

Assist in the organization and integration of product content management software

Create and execute strategy, content, and analysis of social media campaigns

Create and execute online advertising campaigns

Manage Ambassadors, Influencers and our Pro Team

Assist in the analysis and distribution of Google Analytics data and resulting strategy development

Work with sales and product management teams to execute ecommerce and B2B website retail strategies

Assist in the creation and execution of email campaigns

Qualifications & Requirements

Bachelor’s degree in marketing, advertising

Well-developed written and verbal communication skills

Excellent organizational and project management skills

Creative design and editing skills in Photoshop, InDesign, and Illustrator preferred

Knowledge of online platforms such as Shopify, Salsify, Klaviyo, Optimizely, Facebook Business Manager, AMS, Google Merchant Center, Asana, Jira, and ShareASale, or other related services

Ability to work effectively in a cross-functional team environment

Physical Demands

Sitting, talking and listening at least 2/3 of the time

Lifting up to 25 pounds

Stooping and kneeling

Fine motor coordination

Working Conditions

Office environment

Occasional domestic travel required

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