Media Relations Specialist

Role Summary: A strategically minded Media Relations Specialist responsible for driving impactful media coverage, shaping narratives, and supporting client growth within a fast-paced agency environment.

Report to: Managing Director

Location: Claremont, Cape Town

Work Set-up: Hybrid

Schedule: Monday–Thursday (Office based). Fridays (Remote)

Ideal Candidate:

An experienced but hungry PR professional who combines strategic capability with execution excellence, thrives under pressure, and brings energy, initiative, and credibility to both clients and media.

Responsibilities:
Media Relations & Content

Build, manage, and leverage strong media relationships across South Africa (Africa exposure advantageous)

Proactively identify and secure high-impact media coverage and interview opportunities

Develop compelling content including press releases, op-eds, advertorials, media statements, and digital copy

Craft strategic pitch angles and narratives aligned to client objectives

Stay informed on news, media, and social trends to identify timely opportunities

Strategy & Campaign Delivery

Develop and execute strategic media and communications plans

Translate client objectives into impactful PR campaigns and storytelling

Identify creative, non-obvious opportunities to generate visibility and engagement

Contribute strategic thinking beyond execution, with increasing independence

Social & Digital Integration

Develop and manage content calendars aligned to client communication objectives

Oversee community management, ensuring timely and appropriate responses

Support crisis communications by identifying and managing urgent or sensitive issues

Apply a strong understanding of digital and social media landscapes

Client Service & Account Management

Build strong, credible relationships with clients and act as a trusted partner

Develop a deep understanding of client businesses and industries

Anticipate client needs and proactively identify solutions and opportunities

Support onboarding of new clients

Compile status reports, action plans, and monthly reporting

Ensure consistent delivery against client expectations and retainers

Growth & Commercial Contribution

Contribute to new business pitches and agency growth initiatives

Identify opportunities to expand scope within existing client accounts

Support overall client retention through value-driven delivery

Ownership & Team Contribution

Take full ownership of deliverables from strategy through to execution

Work independently while collaborating effectively within the team

Step into broader responsibilities as required to support team capacity

Manage multiple projects simultaneously, ensuring deadlines are met

Degree in any field, even beyond Communication/PR (Postgraduate qualification advantageous)

Proven experience in media relations / PR (agency preferred)

Established media contacts – Africa media book advantageous

Socially conscious and able to unpack complex ideas

Experience in different subjects across a variety of sectors

Cape Town based, with own vehicle

Competencies:

Strong Strategic thinking

Relationship building and influence

Commercial awareness

Passion for storytelling

High drive and proactive “hustle” mindset

Resilience in a high-pressure environment

Attention to detail

Independent worker and fast thinker

Strong ownership and accountability

Creative opportunity spotting

About the Company: Be-cause Integrated Communications
Company summary:

Be-cause is a purpose-driven, independent communications powerhouse that specialises in connecting brands to the communities they impact. With a focus on complex sectors like climate science and technical research, they excel at transforming data and content into accessible, human-centric narratives

Mission:

A strong commitment to "communications for change," ethical storytelling, and building narratives that contribute to global solutions.

Expertise:

We blend South African expertise with a global reach, keeping our "ears to the ground" to help clients stay ahead of the narrative.

Core Services:

Integrated PR strategy, multi-channel editorial coverage, reputation management, content creation, and more.

Culture:

We value intention, accountability, and continuous professional development, fostering an environment where team members can take pride in meaningful impact.

Ideal Candidate:

An excellent sense of news and current affairs, strong storytelling skills, an eye for detail, an out-of-the-box thinker, a PR professional. A people person, highly organised, driven by effectiveness. And passionate about impact-driven work.

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