Customer Marketing Strategy Manager

Job Overview:
Search Solution Group is seeking a Customer Marketing Strategy Manager on behalf of our client, a leading tire manufacturer, located in Fort Mill, SC. This role is critical in bridging the gap between Sales and Marketing by ensuring the effective use of co-op marketing funds to drive brand awareness, increase sales, and strengthen customer partnerships. The ideal candidate will bring structure and strategy to customer marketing efforts, transforming marketing investments into measurable business growth.

Key Responsibilities:
Program Management Oversee the end-to-end management of the customer marketing program, including planning, guidelines, submissions, and approvals
Act as the primary liaison between internal teams and external partners for campaign execution and brand alignment

Campaign Development Guide partners in developing annual marketing plans across digital, social, and event channels
Ensure brand consistency and alignment with corporate marketing strategies
Support partners in maximizing the effectiveness of co-op marketing investments

Analytics & Reporting Track program spend, ROI, and campaign performance
Provide data-driven insights and recommendations to improve outcomes

Partner Enablement Educate and support partners on accessing and utilizing marketing funds
Collaborate with sales teams to drive engagement and align marketing efforts with business objectives

Compliance & Governance Maintain program documentation and ensure adherence to co-op guidelines and budget requirements
Partner with Sales Key Account Managers to ensure financial accountability

Additional Responsibilities Build and maintain strong relationships with partners, internal teams, and agencies
Continuously adapt and innovate marketing strategies to stay competitive

Requirements include:

Education:
Bachelor's degree in Marketing, Business, Communications, or a related field
Experience:
5+ years of experience in marketing program management, channel marketing, or partner marketing
2+ years of experience in digital marketing
Experience managing marketing budgets and multi-channel campaigns
Skills:
Strong project management and organizational skills
Ability to manage multiple stakeholders and deadlines effectively
Excellent verbal and written communication skills
Strong analytical and problem-solving abilities
Certifications:
Relevant marketing or project management certifications are a plus
Knowledge:
Understanding of marketing KPIs, analytics, and reporting tools
Familiarity with co-op or channel marketing models is preferred
Knowledge of brand strategy and campaign execution best practices
Key Competencies:
Strong relationship-building and collaboration skills
Customer-focused mindset with a high level of professionalism
Ability to thrive in a fast-paced, dynamic environment
Strategic thinker with a results-driven approach
Self-motivated with a passion for continuous improvement
Detail-oriented with a commitment to quality and accuracy
How to Apply:
To apply for this position, please click the "Apply" button at the top right of your screen. Alternatively, you can email your application to info@ssgresume.com. Please ensure to include your resume and any other relevant documents or information that showcase your qualifications and suitability for the role. We appreciate your interest in joining our team and look forward to reviewing your application.

Company Overview:
Company Industry: Manufacturing
Location: Fort Mill, SC

Equal Opportunity Employer Statement:
Search Solution Group is an Equal Opportunity Employer committed to fostering an inclusive workplace where diversity is valued and respected. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status in our hiring process or employment practices. We believe that a diverse workforce brings unique perspectives and strengths, driving innovation and growth. All employment decisions are based on qualifications, merit, and business needs. We welcome applicants from all backgrounds to apply and contribute to our team.

Disclaimer:
Please note that the job description provided is not exhaustive and is subject to change. Additional duties may be assigned as needed to meet the evolving needs of the organization and to ensure the successful completion of projects and objectives.