Marketing Director

Marketing Director (primarily B2B)
Fulltime, Salaried Position
Onsite 5x per week (no exceptions)
Location: Jacksonville, FL
Salary: $120-135K

About the Role
Our client is a home product seller. They use earth-friendly products to create remarkable pieces such as fireplaces, outdoor kitchens, wood-burning stoves, etc. They are seeking a Marketing Director to help build and scale an internal marketing department.

Strategy & Planning

• Set the overall marketing strategy aligned with business goals
• Define target audiences and positioning
• Plan campaigns across channels (digital, events, PR, etc.)
• Allocate budgets and forecast ROI

Brand & Positioning

• Shape how the company is perceived in the market
• Ensure consistent messaging across all channels
• Oversee brand identity (tone, visuals, voice)

Campaign Oversight

• Approve and guide marketing campaigns
• Monitor performance (leads, conversions, revenue impact)
• Adjust strategy based on data

Team Leadership

• Current team is made up of marketing assistant, designer and social media marketer
• Hire, train, and develop talent
• You will be expected to grow and scale an internal marketing team
• Set KPIs and hold the team accountable

Cross-Department Collaboration

• Work closely with Sales
• Align with Product, Finance, and Leadership teams
• Ensure marketing supports overall business objectives

Budget & ROI Ownership

• Control the marketing budget
• Decide where to invest (ads, content, events, tech)
• Prove return on investment

• Cross-functional collaboration - Marketing touches just about every department, so the right person will be able to work across teams both internally and externally.
• Project management - Strong organization!! They will need to be comfortable managing multiple priorities at once.
• Lead generation & sales support - Be able to develop strategy that brings in qualified demand to support sales & can connect marketing campaigns to support revenue goals.
• Budget management - Experienced in building and managing budgets, utilizing past data to make decisions.

Responsibilities:

• B2B & channel marketing - Comfortable with B2B marketing and marketing across multiple trade audiences
• Technical product marketing - Able to translate technical details into clear, relevant benefits for our audiences.
• Content strategy (written & design) - Can guide both written and visual content direction.
• Digital marketing & SEO - Strong digital foundation, including SEO.
• Merchandise oversight - Able to make informed decisions on inventory and advise path forward as ecommerce storefront becomes ready to launch

Experience with the following:

• SEO and SEM expertise to improve search visibility and drive qualified traffic

• Digital campaign strategy and execution across Facebook, Instagram, LinkedIn, and targeted audience platforms

• Campaign performance tracking and analysis to optimize results and ROI

• Working knowledge of Dynamics 365 CRM (or comparable platforms)

• Highly deadline-driven, with strong project and time management skills

• Ability to unify multiple brand lines into a cohesive and consistent brand presence