Marketing Communications Consultant

Career Area: Marketing

Job Description
Caterpillar's Building Construction Product (BCP) division is hiring a Marketing Communications Consultant.

Role Summary
The BCP division's Marketing Communications Consultant is an expert in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations.

What You’ll Do (Job Duties)

Analyze business objectives and opportunities to develop and align marketing strategies.

Conduct market and competitive research to identify new opportunities and industry trends.

Establish metrics to monitor and evaluate the effectiveness of marketing strategies and recommend improvements as needed.

Maintain effective internal communication across the marketing team to align strategy with evolving organizational needs.

What You Have (Core Skills)

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Top Candidates Will Also Have Include

5-8 years of experience leading end-to-end marketing campaign management

Proven ability to analyze market and performance data and translate insights into compelling messaging and integrated campaign strategies

Experience working in or alongside creative and/or PR agencies; background as a campaign manager or portfolio manager strongly preferred

Strong project management skills with the ability to balance multiple campaigns, timelines, and stakeholders

Data-driven marketer with demonstrated success optimizing campaign performance through analytics and insights

Additional Information

Relocation and Sponsorship are NOT available for this position.

20% domestic travel to be expected

Summary Pay Range
$112,710.00 - $169,060.00

Benefits

Medical, dental, and vision benefits*

Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

401(k) savings plans*

Health Savings Account (HSA)*

Flexible Spending Accounts (FSAs)*

Health Lifestyle Programs*

Employee Assistance Program*

Voluntary Benefits and Employee Discounts*

Career Development*

Incentive bonus*

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

* These benefits also apply to part-time employees

Legal Disclosure
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

Any offer of employment is conditioned upon the successful completion of a drug screen.

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