Associate Brand Manager

Job Description/Responsibilities
As an

Associate Brand Manager for Traveller and American Blended Whiskey , you will drive day-to-day brand execution while contributing to broader strategic direction. This role blends analytics, creativity, and commercial thinking — turning consumer insights and market data into plans that build brand equity and deliver volume and share growth. You will partner cross-functionally with sales, finance, supply chain, and agency teams to execute across media, innovation, and in-store activation. Ideal for a resourceful, analytically sharp marketer ready to own real business outcomes.

What You’ll Do:

Support annual brand planning, including forecasting, P&L oversight, and marketing investment decisions

Analyze category, competitive landscape, and consumer trends to identify growth and whitespace opportunities

Monitor business performance and recommend actions to address gaps and achieve targets

Lead cross-functional execution of new product development from concept through commercialization, including stage-gate processes and post-launch tracking

Drive marketing execution through creative briefs, asset development, and sales support materials (presentations, sell-in tools, and promotional planning)

Qualifications/Requirements
Required:

Bachelor's degree in business, marketing, or communications

2+ years of relevant experience

Ability to manage multiple projects at one time in a fast‑paced environment

Implementation or project management experience

Preferred:

MBA in business, marketing, or communications

Experience in alcohol beverage or CPG industry supporting new business development

Experience managing an advertising agency

Experience with analytics and/or syndicated data (Nielsen, IRI, Circana)

Culture and Benefits
Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $82,000 - $121,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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