Location
- Hybrid 3 days per week in office, 2 days per week work from home in New York, NY or Chevy Chase, MD.
- Up to 25% travel for productions, agency meetings, and other business travel.
Responsibilities
Strategy and Vision
- Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
- Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs.
- Contribute to the design of various market research endeavors that’ll provide the building blocks for guiding strategy recommendations.
Brand Consistency & Growth
- Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines.
- Produce briefs and identify opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.
Project And Budget Management
- Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments.
- Establish procedural expectations, standards, milestones and measurable KPIs with every project plan.
Vendor Management
- Build and manage External Creative Agency Partner relationships.
- Set, track, and hold agency partners accountable against assigned business objectives.
Performance Measurement
- Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and keep the brand innovative and competitive.
- Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock optimal performance with each piece of content. Tie back content performance to specific business outcomes whenever possible, formulate hypotheses, and recommendations for future optimizations.
- Drive creative excellence including evaluating the quality of output, efficiency and effectiveness.
- Understand sources of growth, product positioning, competitive advantages, and drivers and barriers to success, and apply insights in a clear and purposeful manner.
Team Leadership
- Manage, mentor, and inspire a team of creative professionals, including designers and copywriters. This includes setting performance standards, conducting reviews, and fostering a collaborative environment.
Collaboration And Communication
- Work closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives.
- Motivate internal cross‑functional teams and agency partners and drive accountability to business objectives.
- Lead post‑mortem discussions with stakeholders and provide summaries of learnings and actionable next steps to department leadership.
Qualifications
- Bachelor's degree in marketing, business, or a related field. Insurance category experience is a plus.
- Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role.
- Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives.
- Ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders.
- Skilled at managing large‑scale programs for both B2B and B2C activations.
- Experience managing a team of creative and content professionals, with a proven track record of delivering high‑quality work.
- Experience working with external Creative and Media agency partners.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams and senior leadership.
- Strong analytical and problem‑solving skills, with the ability to apply and make data‑driven decisions.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight and/or evolving deadlines.
- Experience with digital marketing channels, especially paid and owned social media.
Preferred Qualifications
- High ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen and collaborating with stakeholders.
- Comfortable working with external agency partners as well as the internal marketing organization.
- Both analytical and creative capabilities that allow crafting compelling advertising strategy on emotional and functional levels.
- Strong understanding of content production across multiple mediums (broadcast, social, digital, experiential).
Annual Salary
$146,575.00 - $229,600.00
Benefits
- Comprehensive total rewards program offering personalized coverage and support for employees and families.
- Financial benefits including market‑competitive compensation; 401(k) plan with 6% match; performance and recognition‑based incentives; and tuition assistance.
- Additional benefits such as mental health care, fertility and adoption assistance.
- Flexibility program allowing work from anywhere in the U.S. for up to four weeks per year.
Equal Employment Opportunity Statement
GEICO provides a fair and equal employment opportunity for all associates and applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state, and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship on the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
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