Director of Consumer Marketing

Consumer Brands Marketing Strategy Manager Lead the development of the consumer brands marketing strategy and sales plans with key customers in accordance with corporate goals.
Manage and build relationships with accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for products.
Manage and grow capabilities of the consumer marketing team, which includes brand team members.
Provide P&L oversight for key accounts to maximize profitability by growing top-line sales and managing selling and advertising expenses.
Lead the development of online shopper insights and category innovation and become the category captain with key partners.
Lead the strategy behind events and sponsorships that include influencers, tradeshows, and other events.
Maintain expertise of the supplement landscape and online competitors, identifying trends and online growth opportunities.
Develop annual sales and marketing plans and create and execute annual promotional plans for products with customers.
Collaborate cross-functionally with ecommerce, retail, digital, and healthcare practitioner sales teams to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs.
Streamline logistics in the development and delivery of marketing resources to support brands go-to-market strategies
In collaboration with Demand Planning, create annual forecasts and provide monthly updates and inputs to allow for on-time delivery.
Propose marketing based on market demand and insights and advise regarding promotional opportunities.
Assist with brand protection and collaborate with Brand Protection and Marketing to remedy problems.
Qualifications:
Bachelor's Degree or equivalent in business or sales/marketing related discipline. MBA or other relevant advanced degree, a plus.
10+ years of CPG sales and marketing experience domestically
In-depth understanding of the supplement industry, healthcare, and developing executing sales and marketing strategy, plans, and campaigns.
Strong commercial and analytical skills - experience analyzing data and actively communicating business unit KPI's to the executive team and other business units
Working knowledge of ecommerce contracts, negotiation, and understanding of general terms and conditions
Experience growing organizational capabilities
Dietary Supplement experience in both retail and healthcare practitioner channels a plus.