Position Summary
We are seeking a dynamic leader to join our Marketing Team. The Senior Brand Manager for In-Store Bakery leads our internal marketing team in developing and delivering against annual business plans for BBU's in-store bakery business: from innovation through activation in market. This individual will work closely with our leadership team, developing and executing strategies for core growth and innovation across our branded and unbranded In-Store Bakery portfolio. The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading brands and people.
Top Reasons to Work at Bimbo Bakeries USA
- Salary Range: $122,400 - $171,400
- Annual Bonus Eligibility
- Comprehensive Benefits Package
- Paid Time Off
- 401(k) & Company Match
Key Job Responsibilities
- Lead marketing strategic planning, coordination and execution.
- Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets.
- Development and management of advertising and promotion plan and budget.
- Oversee development of insight-driven innovation pipeline for branded portfolio - managing from concept through launch in market.
- Oversee internal resources and external agencies tasked with creating effective content and campaigns.
- Provide leadership, direction and mentoring to direct reports.
- Work in close partnership with the Business Development and sales team to identify market gaps and growth opportunities, supporting development of collateral for sell stories.
- Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
- Manage budgets and resources effectively.
- Monitor brand performance and track key metrics.
- Available for travel (10%)
Leadership Competencies
- Situational Adaptability – adapts approach and attitude in real time, according to the changing demands of different solutions.
- Drives Engagement – creates a climate where people are motivated to do the rest to help the organization achieve its objectives.
- Ensures Accountability – holds self and others accountable to meet commitments.
- Manages Complexity – makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History
- Bachelor's level degree, preferably in business or marketing. MBA preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
- 10+ years marketing/category management, Consumer Packaged Goods experience preferred.
- Experience leading omnichannel programs and cross-category brand partnerships is a plus.
- Excellent organizational and communication (written and oral) skills.
- Strong computer skills – MS Office, Excel, PowerPoint.
- Experience driving insights from syndicated data (IRI, AC Nielsen, etc.) and primary/secondary research.
Physical and mental demands
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Equal opportunity employer statement
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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