CRM Manager

FabFitFun is seeking a strategic and execution-focused CRM Manager to join our Marketing team. Reporting to the VP, Lifecycle Marketing, this role will drive campaign planning, testing, and optimization across email, SMS, and push channels. You will collaborate closely with Creative, Merchandising, Analytics, and Product teams to execute seasonal campaigns and evergreen programs that deliver timely, relevant messaging to our members. The ideal candidate combines strong analytical thinking with technical proficiency, attention to detail, and the ability to work cross-functionally. You are naturally curious, results-driven, and motivated by using data to continuously improve performance.
Location: This role is based out of our HQ in Beverly Hills, CA and is not eligible for remote. We are presently operating from a hybrid schedule of 4 days a week in-office (Monday-Thursday).
What You’ll Do Lead end-to-end planning and execution of CRM campaigns across email, SMS, and push including seasonal box moments, Flash Sales, product launches, onboarding, retention, and winback
Manage segmentation and audience strategy in partnership with Data & Analytics
Own CRM briefs, QA, and deployment, ensuring flawless execution and a best-in-class member experience
Dive deep into performance reporting using Excel, Google Sheets, and Tableau to uncover insights, spot trends, and translate data into clear next steps
Develop and implement A/B and multivariate testing plans; analyze results and make data-informed recommendations
Identify opportunities to improve campaign efficiency, lift engagement, and drive incremental revenue
Collaborate cross-functionally with Creative, Merchandising, Product, and Data teams to keep campaigns aligned and high-impact
Support process documentation and operational improvements as we scale our CRM efforts
What You’ll Bring 4–6 years of CRM, Lifecycle Marketing, or Email Marketing experience
Bachelor’s Degree
Experience working in a DTC or eCommerce environment; subscription or membership business a plus
Proficiency with CRM platforms (Braze strongly preferred), ESPs, and analytics tools
Strong analytical skills — comfortable navigating data in Excel/Google Sheets, building dashboards in Tableau, and understanding how marketing KPIs map to revenue
Proven ability to analyze performance and optimize for bottom-line impact
Excellent project management skills — able to juggle multiple campaigns and meet tight deadlines
Demonstrated familiarity and working fluency with modern AI tools such as Gemini, ChatGPT, Claude, and similar platforms
Ability to leverage AI tools to accelerate market research, assortment analysis, vendor communication drafting, and business insights
Experience using AI to synthesize data, generate summaries, and streamline workflow execution
Comfortable owning QA, segmentation, and deployment workflows
Collaborative, curious, and detail-oriented — someone who thrives on continuous improvement
Experience with loyalty programs, referral, or winback strategies
Familiarity with direct mail or multi-channel CRM
Creative eye and appreciation for good design and storytelling
What You’ll Get Unlimited PTO
Generous parental leave
401K & 401K Match
Pet insurance available for any FFF furry friends
Complimentary annual FFF subscription with seasonal $25 credit for e-commerce flash sales
Donation matching program via BrightFunds, where the company matches up to $500 in charitable donations per employee annually
This is a full-time position with an expected base salary range of $110K - $120K + annual bonus eligibility. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.
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