Digital Marketing Manager

Happy Hospitality Job Posting
Digital Marketing Manager

About the Company: We are a highly motivated bunch who seek to create a space where you know you are going to have a good time. We are known for our art‑inspired spaces that are great for social gatherings. Our restaurants are wall to wall with lights, murals, and vignettes. We are the marinara‑muddled minds behind Happy Camper, Homeslice, and Paradise Park restaurants. Our brand is glued together by our company culture. Many of our employees have been with the company from the first installment of the brand, Homeslice, and a common thread we share is paying a distinct amount of attention to detail in creating this atmosphere. Currently, we are looking for other team members who would like to grow their careers within the hospitality industry. This job is for someone who may be looking for something more unconventional than a downtown office and who values building the customer experience from the ground up. The ideal candidate wants something more than a cubicle and to really enjoy their work environment and the people they work with. With a restaurant group expanding as rapidly as we have, we need someone who is self‑motivated and willing to take initiative.

Job Summary
As a Digital Marketing Manager you will be responsible for creating all company assets, creating a calendar aligning with events and marketing goals. The ideal candidate will have a deep understanding of digital marketing strategies and an ability to leverage data‑driven insights to elevate the online presence of our brands. This position requires creativity, leadership, and a passion for the restaurant industry. You will be responsible for executing digital marketing campaigns, driving online engagement, and optimizing digital marketing to maximize customer acquisition and retention. The Digital Marketing Manager will be responsible for managing all customer interactions and reviews on social media and other third‑party platforms. The successful candidate is a highly motivated self‑starter who is organized, tech savvy and skilled in graphic design. This role will report directly to Operations and work closely with various members of the management team across all locations. The role provides an opportunity to grow and develop in an organization with a mission that has real positive social impact, in addition to aggressive business goals.

Working Hours & Location
This is an exempt role with hours scheduled Monday through Friday, 9:00am – 5:00pm in office and additional hours as required. This is not a remote position. We highly value creating a company that represents diversity across many lines, including race, ethnicity, religion, sexual orientation, age, marital status, disability, gender identity, sex, and country of origin, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, sexual orientation, military status or unfavorable discharge from military service. Casual dress code. A work environment where employees can feel relaxed and able to focus on tasks. Creative work environment.

Duties & Responsibilities

Digital Strategy Development: Work with events team to develop aesthetic activations

Research audience preferences and discover current trends

Design posts to sustain readers’ curiosity and create buzz around new products

Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

Facilitate online conversations with customers and respond to queries

Report on online reviews and feedback from customers and fans

Suggest new ways to attract prospective customers, like promotions and competitions

Develop an influencer program and strategy to cross‑promote our brand

Work collaboratively with operations, brand, events, management departments to achieve coherent and comprehensive brand messaging and customer engagement

Prepare and present reports on the results of social media campaigns and strategies to company leadership

Photography and other duties as assigned

Website & Social Media Management: Write all copy for customer facing platforms, SEO, Updating WordPress

Work closely with the Content Creator to maintain a social media calendar, oversee social media accounts’ layout

Come up with creative content; other duties as assigned

Asset Design & Development: Design all assets including flyers, menus, email campaigns, etc.; Assist in merchandise and packing duties as assigned; Align with brand team for digital apparel design; Present quarterly merchandise designs; Curate creative PR packages for activations; Create engaging text, image and video assets; Other duties as assigned

Required Skills & Qualifications

Graphic Design Experience

Proven work experience in Digital Marketing

Expertise in multiple social media platforms

Ability to create fun and engaging copy

Ability to produce assets in a timely manner

Ability to deliver creative content (text, image and video)

Familiarity with online marketing strategies and marketing channels

Ability to grasp future trends in digital technologies and act proactively

Excellent communication skills

Multitasking and analytical skills

BS degree in Marketing, new media or relevant field

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Preferred Skills

Experience using Klaviyo

In‑depth knowledge of SEO, keyword research and Google Analytics

Experience in Food Photography

Knowledge in iPhone Photo and Video tools

Physical Demands & Work Environment
Some positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection. Non‑Physical Demands: Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.

Compensation & Benefits
Compensation: $65,000‑75,000. Benefits & Perks: Health Insurance, Dental Insurance, Vision Insurance, Paid Time Off, Dining Discounts.

Equal Opportunity Employer
Happy Camper is a committed equal‑opportunity employer. We value diversity in gender, race, ethnicity, sexual orientation, gender identity, disability, religion, age, veteran status, life experiences and ideas. We are committed to providing equal employment opportunities and strive to provide an inclusive culture that embraces diversity. Must be eligible to legally work in the United States.

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