Content Lead - Copywriting & Messaging (m/f/d)

Content Lead – Copywriting & Messaging Copenhagen (Denmark)
A career driven by you.
Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where content, copywriting, and clear messaging directly impact brand perception, product adoption, and business growth.
This is a role for experienced content professionals who want to combine hands-on writing with content strategy ownership in a dynamic, cross-functional environment.
For a career where you can shape how a product and brand communicate across markets, join our international community.
Why this role is unique
Key role in shaping content strategy and brand communication across Europe
Strong focus on hands-on copywriting across multiple channels
Direct impact on brand consistency, user experience, and conversion
Ownership of tone-of-voice and messaging across teams
Part of a lean, high-performing team
What you'll do
Write clear, engaging copy across campaigns, web, email, and product experiences
Develop content for sales enablement and marketing materials
Ensure alignment with positioning, value propositions, and GTM priorities
Adapt messaging across audiences, markets, and funnel stages
Own the content calendar and contribute to overall content planning
Define and maintain tone-of-voice and messaging guidelines
Review and improve content to ensure quality and consistency across channels
What you'll bring
4+ years of experience in copywriting or content roles, ideally in B2B, SaaS, or tech
Native-level or near-native English writing skills
Experience across short-form and long-form content
Strong ability to structure messaging and write for specific outcomes
Experience working cross-functionally with Marketing, Product, and Design
Experience building and applying content guidelines
Strong attention to detail and editorial judgment
Confidence using AI tools while maintaining high content quality
Nice to have
Experience in marketplace or automotive environments
Basic understanding of SEO and content performance
Familiarity with tools like HubSpot, Miro, or similar
A culture of growth
We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers.
For a career where you can drive our business and shape your future, apply now.