Senior Global Marketing Manager

Strategic Marketing Leader BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
About the business unit:
Medication Delivery and Vascular Care (MDVC) is a platform within the Medication Delivery Solutions (MDS) business unit with sales revenue exceeding $1.9 billion dollars globally. The Vascular Care business provides support to clinicians and patients who care for and maintain IV lines.
About the products:
BD PosiFlush and Disinfecting Caps are a key part of the Vascular Care business and are a key growth driver for MDS. These products are an important component of the care and maintenance of vascular access devices and play a critical role for hospitals and patients in preventing infection. The BD PosiFlush and Disinfecting Caps portfolio includes a broad portfolio of saline and lock solution pre-filled syringes and active/passive disinfecting units that are sold in over 30 countries.
About the role:
The role is accountable for leading the achievement of key strategic marketing objectives including, but not limited to, building the business globally by upgrading practice to capture the significant headroom, developing competitive plans to grow in existing markets, acting as a marketing lead for driving key new product initiatives, serving as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.
Key Responsibilities:
Lead key strategic initiatives working with regional marketing counterparts and cross-functional teams to drive sustainable business growth.
Leads development of education tools, programs, training and budget impact models for upgrading clinical practice globally.
Identifies strategic and tactical marketing opportunities and develop communication programs and executional tools in key core focus markets that will drive share growth. This includes utilizing and activating principles of customer segmentation, targeting, value proposition development and pricing strategy.
Acts as a liaison to the regions, ensuring marketing plans deliver against the global strategy and drive achievement of revenue targets within the region to meet and exceed targets.
Identifies innovation opportunities for the businesses to drive future growth based on market dynamics and unmet customer/clinical needs.
Leads market models to identify and monitor key growth opportunities globally. Works closely with regions to update and analyze data to identify trends.
Support tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the platform strategy.
Responsible for Demand Governance to ensure consistent supply and capacity planning. Serves as key liaison with key regions to deeply understand demand and proactively identify and resolve potential issues.
Manages market research activities to develop fact-based customer insights.
About you:
The successful candidate will need to work in a fast-paced, entrepreneurial environment with limited supervision. Resourcefulness and the ability to manage multiple priorities are key, as is the ability to work effectively across functions.
Minimum Requirements:
Bachelor's Degree
Minimum of 5 years' experience with proven commercial capabilities and business acumen in the medical device, healthcare or CPG industry. Business experience may include marketing, sales, sales training and business development. Global marketing management experience is preferred.
Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.
Proven strategic thinking capability including strong customer focus, needs identification, and value proposition development.
Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.
Experience with innovation process and driving innovation projects/initiatives. Experience in developing comprehensive business cases with detailed financial analysis.
Highly effective interpersonal skills and strong emotional intelligence and experience working in a matrixed organization
Excellent communication and presentation skills.
up to 20% travel
Preferred Qualifications:
Master's Degree
Global Experience
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of vehicle use/mileage
Potential reimbursement of phone use
Health and Well-being Benefits:
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources:
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being:
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs:
Paid time off (P